One of the most important factors consumers cite in their selection of eco-friendly products is the use of recycled content, and consumer packaged goods (CPG) companies are meeting their requests. Driven by increasing demand for products from companies committed to making positive social and environmental impacts, more and more manufacturers have publicly stated goals and have made commitments to increase the amount of post-consumer recycled (PCR) resins in their product packaging. CPG companies currently tend to fill this need with generic recycled materials (i.e. “rPET” or “rHDPE”). Sourced from recycled material suppliers selling resins aggregated from one or many municipal recycling facilities, generic recycled materials contain plastic from many different types of products and packaging, come from any number of places and have no traceability back to the original product or where the material was generated or collected.