It's a fact of life that we, as social beings, look for common ground when building relationships. Companies are no exception to this rule. Often, people seek out brands and companies that reflect their values. For instance, whether a company is charitable or not will influences its ability to attract a consumer that values this trait. With this I ask, do consumers really care about and value sustainable packaging? While some may be quick to answer "Yes", it should not be forgotten that there are far more personal factors that consumers may care about other than the packaging of a product. Of course those familiar with my business know I am "all-in" that people do care about sustainable packaging.