D'Addario Announces Official String Sponsorship At Lockn' Festival 2016
Include USA D'Addario
D'Addario is excited to announce that they will be the official string sponsor of this year's Lockn' Festival.
As a part of this sponsorship, D'Addario has teamed up with Lockn' to request the artists and musicians to save all their used strings for the month leading up to the festival to bring and deposit them in one of the D'Addario Playback string recycling containers located throughout the backstage area. D'Addario artists participating in the festival as well as this initiative include Umphrey's McGee, MMJ, Moon Taxi, Gary Clark Jr, and more.
As the world's largest maker of instrument strings and accessories, D'Addario has been a pioneer in sustainability for decades. From environmentally responsible packaging to a robust tree re-planting program, D'Addario is elevating our environmental commitment even higher in 2016. Introducing Playback, a safe and independent way to recycle and upcycle instrument strings.
Currently, municipal recycling systems in the United States do not accept instrument strings because of the metals and alloys they are made from, leading to approximately 150 million pounds of strings in the landfill every year. However, with D'Addario's Playback program - in partnership with TerraCycle - you will now be able to recycle your used strings. Not only will Playback reward players for recycling D'Addario strings through our Players Circle program, but Playback also accepts all other string brands as part of this global program.
Other events where D'Addario has partnered with this initiative, and had string recycling bins available, include this year's Bonnaroo, Telluride, and WXPN's XPoNential Music Festival.
In additional to their environmental efforts at the festival, D'Addario will also be hosting the co-presented Relix/Lockn Friends & Family BBQ on Sunday night, August 28.