This year’s
Consumer Goods Sales and Marketing Summit is dialed-in to the business concerns that are top of mind for CG and retail marketing executives: collaboration, transformation and monetization. Finding success in all of these areas requires companies to put the consumer at the center of everything they do, which is why the theme of this year’s virtual event is Consumer-Obsessed Innovation.
Packed into two days of keynotes, panels and workshops on Dec. 8-9, attendees will have the opportunity to learn from industry leaders and network with speakers and peers, all conducted on an interactive and engaging virtual platform.
As you make your plans to win in 2021,
register for CGSM 2020 to learn how to thread Consumer-Obsessed Innovation throughout your business.
Highlights from the agenda are below, and you
can see the full lineup here.
TUESDAY, DEC. 8
OPENING KEYNOTE: STRENGTH IN NUMBERS; TAPPING INTO INNOVATIVE PARTNERSHIPS
Moderator: Tim Denman, Editor-in-Chief, CGT
Panelists:
Tom Szaky, Founder and CEO, TerraCycle
Giles Bolton, Responsible Sourcing Director, Product Quality, Tesco
Maxence de Royer, Vice President Strategy, Business Development & Sustainability, Nestlé
Every major undertaking takes a village. This is especially true when it comes to making more meaningful and lasting connections along the consumer journey. Moreso now than ever, consumers want to make purchases that are purposeful, and to better understand their behavior, retailers and CG brands need to work closer together to meet these evolving demands. By breaking down external silos — and using technology in innovative and authentic ways — brands, retailers and consumers can benefit from partnerships that are stronger than ever.
GEORGIA-PACIFIC PUSHES THEIR DIGITAL TRANSFORMATION STRATEGY THROUGH CO-INNOVATION
Speakers:
Chad Watson, Director of Digital Core Process, Georgia-Pacific
Peter Charette, Global Solution Owner – Consumer Products, Consumer Products IBU
Georgia-Pacific has a clear strategy to stay on the cutting-edge of technology within the consumer products industry. Learn how Chad Watson leveraged SAP through co-innovation on addressing an industry pain point of trade claims management with SAP’s intelligent trade claims management (ITCM). Uncover his experience and outlook on future co-innovation opportunities with SAP’s industry cloud.
LESS IS MORE: HOW TECHNOLOGY ACCELERATES AND MONETIZES BRAND INTELLIGENCE
Speaker: Franck Sarrazit, Principal Consultant, Brand Experience, Qualtrics
Traditional approaches for gathering consumer insights are often complex, time consuming and expensive, and rarely yield actionable data. They can also be inaccurate, with the gap between reality and research findings growing. With the COVID crisis, the need to challenge the status quo and think about new ways of doing things more efficiently is accelerating. Technology enables companies to unify multiple data sources for a simplified, actionable view. The result is a clear and quantitative understanding of what drives brand growth, and a higher return on the market research investment.
REVENUE GROWTH MANAGEMENT (RGM) SHARE GROUP MEETING
Speakers:
Gabriele Plate, Client Services Director, EMEA for UpClear
Rajeev Prabhakar, Client Services Director, Americas for UpClear
In this session led by UpClear, the RGM Share Group will review the CPG RGM framework and its continuum. We will then dive specifically into integrated business planning and consensus forecast and explore organizational maturity. It is at this stage in the promotion planning lifecycle when alignment from sales, finance, and supply chain are most critical, as they drive commercial plans. Participants in the Share Group will assess their organization maturity on that journey and outline next steps on their roadmap.
CLOSING KEYNOTE: FROM THE FRONTLINES OF CONVENIENCE: HOW TO 'WIN WITH WINNERS'
Speaker: Yesway, CMO, Derek Gaskins
Bringing together disjointed teams is a major undertaking, especially during a pandemic. Mix in mergers and acquisitions, and you have another level of complexity that can create a siloed approach to sales and marketing. In this session, we will hear from the frontlines of convenience stores as Yesway’s CMO Derek Gaskins shares how he has brought his passion of data, analytics and loyalty programs to the organization. He will explore how integrating people, process and technology has allowed Yesway to scale at breakneck speed. The Yesway team is laser-focused on the consumer, collaborating with supplier partners, and breaking down sales and marketing silos to build the nimble organization of the future. Learn how they maximized their marketing efforts in the age of disruption.