Ulta Beauty, the nation’s leading beauty retailer, launched Conscious Beauty at Ulta Beauty™ in all stores and on ulta.com this week. The first-of-its-kind, holistic initiative focuses on delivering transparency to inspire more informed, conscious product choices for guests, their loved ones and the environment. Ulta Beauty’s proprietary research shows an overwhelming 75% of consumers wish it were easier to know which products are truly clean while 63% of clean buyers state “safer for the planet” options are somewhat or very important1. Conscious Beauty at Ulta Beauty directly addresses these needs with established criteria to certify brands across five pillars, making it the most comprehensive program of its kind in the beauty industry.