Recycling rates in the U.S. run at about 30 percent compared to other developed areas in the world which are close to 75%.  In 2008, Kraft develop strategic partnerships to help increase recycling rates in the states with organizations such as RecycleBank <http://www.triplepundit.com/2010/03/betting-on-recyclebank-the-next-big-thing/>  and TerraCycle, (a company that “upcycles” waste materials to create fashionable items such as backpacks or totebags made from Capri-Sun packaging).  Participants who send in their waste get as much as 2 cents per candy wrapper or drink pouch.