TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Companies Repurpose Old Items Into New Products

Capri Sun (Kraft) Doritos (Frito-Lay) Include USA
Shiny new products are coveted by consumers, but they quickly wear out, become obsolete or outlive their usefulness. Disposed goods are then donated to charity, stashed in some storage unit, or tossed in the trash. But some companies and craftsmen have explored another option with creativity and brio: Turn the stuff into something else you can sell. Here we cite seven examples of merchants doing just that. We found quite a few of our fun specimens on Etsy, which seems to be a hotbed of solo artisans and small teams of dreamers producing delightful, one-of-a-kind, sustainable goods. From snack wrappers to snazzy totes You might think that once you're done with a snack wrap or juice pouch, that's it. But you could just as easily collect those items and send them to TerraCycle in Trenton New Jersey. There, they make all sorts of nifty items such as tote bags from CapriSun pouches and wrappers from Doritos and Lays bags. "We work with about 40 different kinds of products and packaging," says Lauren Taylor, director of US public relations. "Some of the more interesting ones are cigarette butts we can recycle into industrial uses, such as palettes. We also have a plant caddy that's available at Target that's made from drink pouches." Another cool form of recycling: They've taken some of that money and donated more than $6.6 million to charity.