TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Coast Cleanup Awareness Day

Include USA Head & Shoulders Beach Plastic Shampoo Bottle TerraCycle beach cleanups
The Ocean Blue Project, whose main focus is to protect and conserve the environment through education and by providing service learning projects, has some exciting news. Founder Richard Arterbury and his team’s efforts gained the attention of Governor Kate Brown, who recently proclaimed April 23rd to be Annual Oregon Coast Cleanup Awareness Day. This was in direct response to plastic washing up on the Oregon Coast at an alarming rate and Ocean Blue’s work to create a zero-landfill solution for the Oregon Coast by working with partners to recycle collected plastic. Ocean Blue has been partnering with TerraCycle, an organization that works with conscientious individuals and companies to upcycle collected plastic into new consumer products. One such company is Head & Shoulders, which launched a project to use 25% of beach plastic for their shampoo bottles.