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Clif Bar ends under the radar wrapper recycling program

TerraCycle Clif Bar Include USA
One of Teton County’s lesser-known recycling programs is saying sayonara.   Friday will be the last day for people to drop their Clif Bar wrappers at the recycling center. The sports bar company is ending its recycling program, which Teton County Integrated Solid Waste and Recycling has participated in for four years. Those who have gotten used to saving up their Clif packaging and foil-lined wrappers will have to find a new home for them at the end of this week.   “Everything’s going to have to go in the trash,” said Carrie Bell, Teton County Integrated Solid Waste and Recycling’s waste diversion and outreach coordinator.   Since 2008, Clif Bar has operated the program in partnership with TerraCycle, a company that specializes in recycling “hard-to-recycle materials.”   People could collect foil bar wrappers and packing materials manufactured by Clif and ship them to be melted down into hard plastic, which was used to make new recycled products. The company would donate a penny per wrapper to the American Releaf Program, which plants trees in areas affected by wildfires, pests and disease, as well as mining, development and forest clearing. The program raised $500,000 over the 12 or so years it operated, according to its website.   For the county the program was a bit of work. The recycling center needed to store about 50 pounds of wrappers before it could send them to TerraCycle. That took up a lot of storage. Shipping that quantity of wrappers happened three times in Bell’s tenure.   Recycling center workers also had to sift through the disposal box and throw out anything that wasn’t a foil-lined energy bar wrapper. Foil-lined medical waste and chip bags frequently found their way into the bin, but didn’t qualify.   “It was pretty time consuming on our end,” Bell said.   Still, she said, the program was consistent, which was a positive.   “We don’t want to open our door and close it frequently because we don’t want to send mixed messages by any means,” Bell said. “The energy bar wrapper program was great because it was a stable program for a long time.”   Now she wonders what will happen with Clif’s wrappers. One of the sustainable packaging pledges on the company’s website is to create packaging that’s 100% “reusable, recyclable, or compostable” by 2025.   Bell said she hadn’t seen much from Clif explaining how it would reach that goal. Its website is vague, and the company did not respond to the News&Guide’s requests for comment.   With the recycling program reaching its close, Bell questioned how wrappers, which will have to be thrown out for now, will affect the waste stream. If something is labeled as compostable, she said, but is not being composted, “it’s not really better than anything they had before.” And with recycling becoming more complicated, Bell wonders if creating a new formula for the wrappers would make it harder to recycle the packaging than before.   “I just want to make sure the direction they’re moving really is better than what they were doing before,” she said. “Prior to the change, these energy bar wrappers were actually being recycled and used to make more energy bar wrappers.”   Take your Clif and foil-lined bar wrappers to the Recycling Center by Friday so they can make it onto the final shipment to TerraCycle.   “Now is the time to bring them,” Bell said. After this week “they’re going to go in the trash.”