Campaigns that bolstered small business, kept garbage from landfills and ushered the space shuttle home, all while simultaneously supporting business objectives, were among the winners honored at the eleventh annual Cause Marketing Halo Awards. Twenty category-specific awards were presented by the Cause Marketing Forum to 2012 campaigns partnering company and cause. DoSomething.org and Subaru received a special Cause Marketing Golden Halo Award for their overall achievement in the field of doing well by doing good during an award luncheon at the J.W. Marriott in Chicago on May 30. Writeups of all the winners are online at http://www.CauseMarketingForum.com/halo2013 A new category – business model integration – recognized TerraCycle (Gold award) and Warby Parker (Silver award) for embedding cause into the fabric of their successful business model. TerraCycle organizes fundraising “bridgades” to collect massive amounts of trash that would otherwise end up in landfills and then converts the trash into new products ranging from recycled park benches to upcycled backpacks, which are then sold at major retailers. Warby Parker provides high-quality, fashionable and affordable prescription eyewear and ensures that for every pair of glasses sold, a pair is distributed to someone in need. "Cause marketing, the creation of mutually beneficial partnerships between companies and causes, continues to experience exponential growth and complex evolution." commented Cause Marketing Forum President David Hessekiel. Over one hundred programs were entered in this year’s Cause Marketing Halo Award competition. “In this crowded marketplace, Cause Marketing Halo Award-winning campaigns haven risen to the top because of their authenticity, effectiveness in communicating a cause message and ability to generate social and financial dividends,” said Hessekiel. “These campaigns offer creative partnership solutions that leverage assets of company and cause.” The winning campaigns include: Best Business Model Integration Finalists GOLD: TerraCycle SILVER: Warby Parker Now in their eleventh year, the Cause Marketing Halo Awards are North America's highest honor in the field of cause marketing, awarded by the Cause Marketing Forum, a company dedicated to providing business and nonprofit executives with the practical information and connections they need to succeed. All Halo winners can be seen online at http://www.CauseMarketingForum.com/halo2013