When it comes to today’s purchasing habits, corporate social responsibility (CSR) or social purpose, are “the new black” to many consumers. As one of the leading eye health companies, Bausch + Lomb has managed to keep its eye on the sustainability prize with its ONE by ONE Recycling Program. The program, made possible through a collaboration with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, has diverted more than 7,000 pounds of waste from landfills, and has helped create new post-consumer products.