In the wake of climate change and the pollution crisis, Burt's Bee partnered with TerraCycle to launch a national recycling initiative titled the 'Recycle On Us' program. This program is completely free to consumers and allows them to recycle all Burt's Bees personal care, lip care, and beauty care packaging to TerraCycle to recycle. Once the packaging is collected, it's cleaned and melted and turned into new products. “Sustainability is one of Burt’s Bees’ core values,” explains Paula Alexander, Director of Sustainable Business and Innovation. “Burt’s Bees strives to formulate with natural ingredients and design our packaging with mindful materials, such as post-consumer recycled content, but we don’t stop there. Now, through our partnership with TerraCycle, we can not only minimize the material used to create our packaging but through nationwide recycling access, minimize or even eliminate used packaging entering the waste stream.” The Burt’s Bees Recycle On Us program is available to individuals, schools, offices, and community organizations.