Going green can be beneficial for businesses and cost-effective for their customers. Retailers and consumer brands can draw inspiration from companies such as Nespresso, Brita and Amazon.com, which have developed innovative recycling programs aimed at making the world — and our environment — a better place.   Brita Brita products already make for an eco-friendly alternative to plastic water bottles. Believe it or not, one Brita filter can replace 300 standard water bottles. But when it comes to sustainability, Brita doesn’t stop there. Its recycling partner, TerraCycle, repurposes used filters, pitchers and bottles. Here’s how it works: after customers have collected at least five pounds of used Brita products to recycle, they are instructed to wrap them in a garbage liner or bag and pack into a shipping box. Then they can print out a free shipping label from the Brita website and mail the used goods back to Terracycle. The recycled products are incorporated into outdoor furniture, bike racks and park benches.