Bra In A Box is planning to two to three more Nipco shades for holiday shopping this year. In addition, it’s been testing a Nipco iteration that lifts breasts, and a stick-on bra that lays completely flat and can be rolled up. In August, the brand is kicking off a recycling program with Terracycle enabling customers to recycle used Nipcos and silicone boxes, and it’s introducing new packaging for its silicone boxes that has a clear PVC window to allow for viewing the Nipco within. Along with the brand’s logo, each box reads, “nipple covers, reimagined,” and will be available in rose gold and silver.