Bausch + Lomb (B+L) has announced the launch of the B+L #ONEbyONE recycling program, encouraging consumers to help preserve the environment by taking one action at a time to one day achieve a greener future in which even their contact lenses can play a role. Patients can now recycle their used Biotrue Oneday contact lenses and other B+L contact lenses and blister packs through a free program, developed by B+L, in partnership with TerraCycle, a leader in the collection and repurposing of hard-to-recycle post-consumer waste. B+L launched the program with a consumer event at the Marshall B. Ketchum University’s Southern California College of Optometry located in Anaheim, CA on Nov. 15, which was America Recycles Day. Visit www.BauschRecycles.com to learn more about the program.