BIC Partners with TerraCycle to Recycle “Write

TerraCycle BIC Include USA
BIC has just announced a new partnership with TerraCycle, a company that offers free recycling programs (funded by brands, manufacturers, and retailers) for hard-to-recycle waste.   Through the BIC Stationery Recycling Program, U.S.-based consumers are now able to send in “all brands of pens, markers, mechanical pencils, highlighters, glue sticks, watercolor dispensers and paint sets” to be recycled for free. The program also takes the soft, flexible plastic packaging that some writing instruments are packaged in. Customers sign up online and are provided with a prepaid shipping label for the items they want to send in.   “As an added incentive, for every shipment of used stationery products collected and sent to TerraCycle through this program, collectors earn points that can be donated to a school or charitable organization of their choice.”   “Sustainability has always been at BIC’s core,” noted Mary Fox, North American general manager for BIC. “We are thrilled to expand this program to the U.S. from Europe, where we have successfully recycled an astounding 46 million items.”   This is the latest step BIC has taken on to further enhance the sustainability of its products and to minimize its impact on the environment.