Bausch + Lomb to Launch Contact Lens Recycling Program With TerraCycle
TerraCycle Include USA Bausch + Lomb
Bausch + Lomb is launching a program to encourage consumers to recycle its contact lenses.
The recycling program, known as #ONEbyONE, allows patients to recycle their used Biotrue ONEday contact lenses and other Bausch + Lomb contact lenses and blister packs through a free program, developed by Bausch + Lomb, in partnership with TerraCycle, a leader in the collection and repurposing of hard-to-recycle post-consumer waste.
“Bausch + Lomb is not only committed to providing patients with innovative vision care, but to practicing good stewardship within our business practices,” said Guy Guglielmino, head of marketing, vision care, Bausch + Lomb. “This includes working closely with companies, such as TerraCycle, who is making progress in the areas of recycling, reusing and reducing waste and energy consumption in hopes to better preserve our environment for future generations.”
Bausch + Lomb is celebrating the launch of the #ONEbyONE recycling program with a consumer event on America Recycles Day, November 15, hosted by Biotrue ONEday. The event, which will be held at the Marshall B. Ketchum University’s Southern California College of Optometry (SCCO) in Anaheim, Calif., is dedicated to helping people end littering, improve recycling and beautify America’s communities, Bausch + Lomb said in a statement. The event will feature an educational and interactive experience for students and the surrounding community, giving them the chance to participate in the #ONEbyONE recycling program and celebrate America Recycles Day.
“We’re proud to partner with a leader in the vision care industry such as Bausch + Lomb to provide consumers an opportunity to take a small step each day in hopes to one day leave a larger positive impact on the earth,” said Tom Szaky, CEO of TerraCycle. “This is the first time we have recycled at a large-scale in this category and we hope the Bausch + Lomb #ONEbyONE program will inspire participation from current and future patients who previously have not had an option to recycle their contact lenses.”