Babybel launches comprehensive packaging recycling program

TerraCycle Include USA Babybel
For example, the cellophane, netting and labels will be transformed into plastic pellets that will be used to make other reusable plastic objects.
Part of the Bel Brands USA family, Babybel has announced a national recycling program for all packaging in the US with international recycling leader, TerraCycle. “Across our entire business at Bel, we are working to reduce the impact our products and processes have on the environment. And while we work to provide 100% recyclable or compostable packaging, we’re thrilled to offer consumers a way to recycle our current Babybel packaging in partnership with TerraCycle,” says Melanie Nemoy, Babybel brand director. U.S. consumers can participate in the Babybel Recycling Program in three simple steps:
  • Sign up on the TerraCycle program page at
  • Save the nets, labels, metal fasteners, cellophane, wax and/or pouches from Babybel products and put them in a box.
  • When you’re ready to send in a package, print out a prepaid shipping label available on the website, place it on the well-sealed box and mail it to TerraCycle free of charge. To transport waste in the most efficient and environmentally friendly way possible, consumers are encouraged to ship their packages only when they are full.
For any shipment of packaging meeting TerraCycle program guidelines, consumers earn points that can be redeemed for a donation to a non-profit organization of their choice. Once collected, the packaging will be cleaned, melted and remolded to make new recycled products. For example, the cellophane, netting and labels are transformed into plastic pellets that will be used to make other reusable plastic objects, such as garden tools or park benches. Metal fasteners are separated from the labels and melted down to make gaskets, nuts or bolts. “With this recycling program, Bel Brands USA is offering a powerful, sustainable option to responsibly dispose of Babybel packaging,” says Tom Szaky, TerraCycle founder and CEO. “Consumers can now enjoy their favorite bite-sized snacks and easily reduce waste all while being rewarded for minimizing their environmental impact.” The Babybel Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.