B.B.U. commits to 100% sustainable packaging
TerraCycle Include USA Grupo Bimbo
HORSHAM, PA. — Bimbo Bakeries USA, a business of Grupo Bimbo S.A.B. de C.V., has committed to 100% sustainable packaging for its entire product portfolio by 2025. The plastic bags, individual wrappers and cardboard boxes for more than 21 brands of bread, buns, bagels, English muffins, sweet baked foods and snacks will be recyclable, reusable or compostable by 2025.
“We take our responsibility to protect our plant very seriously,” said Fred Penny, president of B.B.U. “For years, we have taken steps to reduce the plastic used in our packaging, and we are now committing to ensuring that packaging we have in the market does not make it to landfill or our oceans.”
Mexico City-based Grupo Bimbo S.A.B. de C.V., which has operations in 32 countries, committed to sustainable packaging across its entire portfolio around the globe by 2025.
Bimbo Bakeries USA is expanding its partnership with TerraCycle, a waste management company, to make all bread, bagel and English muffin packaging recyclable starting Jan. 1, 2020, Mr. Penny said. TerraCycle, which has a U.S. office in Trenton, N.J., operates in 21 countries. People may save their B.B.U. product packaging, print out a free shipping label and send it to be recycled. For every shipment of packaging waste sent to TerraCycle, people earn points that may be used for charity gifts or converted to cash and donated to the non-profit, school or charitable organization of their choice.
“We have already diverted more than 5 million Little Bites pouches from landfill through TerraCycle and look forward to including the rest of our portfolio in this important program,” Mr. Penny said.
Bimbo Bakeries USA already has reduced companywide plastic use by more than a million lbs since 2018 and by July 2019 was producing 100% renewable electrical energy for all U.S. operations.
“For more than a decade, we have been executing a strategy internally and with suppliers to reduce our waste and resource consumption, recycle and find innovative ways to accelerate our sustainable practices,” Mr. Penny said. “Announcing our commitment to 100% sustainable packaging by 2025 on National Recycling Day (Nov. 15) is one more critical action.”