The idea of moving towards a “Zero Waste” world seems too farfetched for some people on the business end of the spectrum to take seriously. Even so, consumers are starting to value businesses that are more sustainably-minded, beyond simple “greenwashing.” Many skeptics seem to think that this is some idealized, unobtainable goal, when in fact there are very reachable and accessible methods of taking a few beginning steps towards Zero Waste. Plus, consumers aren’t just attracted to companies that generate Zero Waste; they value ones that are putting forth real efforts into making those first few steps to solving their own waste generation problems.