It is that time of year again–no not for April showers and May flowers, but for Earth Day. As April 22 approaches, every small business will be trying to find ways to ride the green wave of increased environmental awareness. Positioning your store, product or service as green makes perfect sense no matter what your industry. Countless studies show more consumers prefer to patronize sustainable companies. In fact, according to market research firm Mintel, almost 68 percent of consumers can be classified as “light greens” or those whom show some preference toward environmental, ethical products and services. A 2012 Cohn & Wolfe study shows 1 in 5 consumers are even willing to spend a 10 percent premium on a green product.