Amika, a line of professional, cruelty-free haircare and tools for every hair type, has introduced a free, national recycling program for their hair care packaging, in partnership with TerraCycle. In addition to disposing of the brand’s packaging in an environmentally conscious way, for every shipment of amika packaging waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice. Through their recycling partnership with TerraCycle and by converting their plastic packaging to post-consumer recycled plastic by 2021, amika aims to reduce plastic waste and cut down on new plastic production. “Cruelty-free, clean haircare formulations in recyclable packaging have guided our product innovations since the beginning,” shared Chelsea Riggs, amika’s brand president. “What it means to be truly sustainable has evolved with new technologies, and we made a pledge to take steps in reducing our impact on the environment. Our vision is to eventually have fully closed-loop production of our packaging. By partnering with TerraCycle we can guarantee our product packaging will see a new life and not compromise our planet.” Through the amika Recycling Program, consumers can now send in amika hair care packaging including tubes, bottles, trigger heads, complex closures, and tinted glass to be recycled for free. To participate, sign up on the TerraCycle program page and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. “The launch of the amika Recycling Program represents a unique opportunity for consumers to divert waste from landfills.” said TerraCycle CEO and founder, Tom Szaky. "Together, we are making it simple to be a friend to the planet and have a positive impact on the environment for future generations."