Green cleaning leader, and TerraCycle partner, Method, provides a great example of this being a successful model. Though slightly more expensive than a standard cleaner, their high quality and small price premium have made them a massive mainstream success at Target and other major retailers. Now, by introducing a refill pack (which can be recycled for free through a new TerraCycle Brigade) they have driven their cost down while also reducing their packaging weight. They've managed a nifty trifecta: They've made their high-quality product cheaper, reduced their packaging costs, and given shoppers a way to feel good about their green purchases.