A most FABulous way to Mainstream Being Green

TerraCycle Tom-Blog
In today's world, it just does not make sense to try and do everything for yourself, whether as a person or a business. Being an entrepreneur, I at first thought it a sign of deficiency if I and my company couldn't do everything ourselves. We prided ourselves on seat of our pants figuring out how to do X, bringing everything together in the nick of time. While exciting and satisfying, I've come to realize it's terribly inefficient, and that in order to make the kind of progress we want to make as a company, and need to make as a planet in making a more sustainable world, it's time to collaborate with other companies that do what we need to do, better. A recent example is FAB. FAB may not be a name you're familiar with, but it's a safe bet you, or more likely your children, own something made by them. FAB has licenses for a huge variety of today's biggest pop culture brands: Disney, Marvel, Sanrio (think Hello Kitty), Cartoon Network, and more. Both their licensing and ability to make quality products in high volume is impressive. You might think, reading all those brands, they're "the other," and why would we work with them? The answer is simple: We're great at getting post consumer "waste" via our public facing, product/category focused Brigades and they're extremely skilled and making quality product at low prices, an ideal sweet spot we seek to hit with everything we make. They'll be making messenger bags, backpacks, stationary, school supplies and home decor accessories for us, all out of what would otherwise now be sitting in a landfill somewhere.