In 2020, sustainable beauty isn't just a trend: It's a full-on movement. And while safe, clean formulas and ethical business practices are as important as ever, when it comes to packaging, it's what's on the outside that counts, too.   We've talked about going plastic-free and have shared our know-how when it comes to recycling your empties, but what about products that break the bottle cycle altogether? "Currently it's a battle between sustainability and the most effective packaging for the product, and price," Follain founder and CEO Tara Foley tells Refinery29. "Face serums and moisturizers are a great example: The best packaging to protect the formula is an airless pump, but that format is more difficult to recycle than a jar." The solve — investing in ways to responsibly dispose of hard-to-recycle items through brands like TerraCycle, who has partnered with Follain since the beginning.   Presenting, the very best beauty products from body wash to lipstick to liquid eyeliner that are helping the green cause by reducing waste — and looking good doing it.   At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team.