Recycling in the United States is an economically unsustainable trend — or at least that’s what New York Times writer John Tierney recently argued in his opinion piece, “The Reign of Recycling," published in the October 4^th Sunday Review. Tierney’s arguments focus almost entirely on the inefficiency and economic viability of recycling, suggesting that CPG companies and major brands, municipalities, and even consumers should stop worrying about recycling, and that linear disposal methods are successful enough for the sake of cost-effectiveness and profitability. I believe that this is a dangerous conclusion to make in the 21^st century, a time where the need for long-term sustainability strategies and circular waste solutions are more apparent than ever.