The Visionary

Rhandi Goodman, TerraCycle Because everything can be recycled. You can’t commit to loving the climate without three crucial words: mixed-material objects. We’re talking about things like lotion pumps made of both plastic and metal coils. Collecting and sorting these materials costs more than the items themselves. So TerraCycle takes objects that cannot be categorized into a standard sorting bin (toothbrushes) or even things normally tossed in the garbage (cigarette butts, candy wrappers) and makes it happen. “When we think about recycling,” says Rhandi Goodman, the global vice president of Zero Waste at TerraCycle in Trenton, New Jersey, “most people just think of what they collect curbside. In reality, everything can be recycled; it’s just a matter of being able to sort and separate. At TerraCycle, we have a team of scientists to develop the recycling process for these items.” Step one: providing packaging recycling for companies (some of them beauty brands) that use mixed materials. Two: showing them how to use sustainable materials in their products. Three: achieving zero waste through a new program called Loop that refills existing durable packaging. For instance, TerraCycle worked with Bausch + Lomb to implement a recycling program for its contact lenses and blister packs. Admittedly, this process is expensive. But companies who have joined TerraCycle (40,000 and growing) have worked not just to make their own products recyclable but also to fund their categories. “Our national free recycling program is funded by major brands and allows consumers to collect and send their waste to TerraCycle for recycling at no cost to the consumer,” says Goodman.