In honor of Earth Day, TerraCycle has partnered with personal care brand Tom’s of Maine to launch #LessWasteChallenge, a stakeholder engagement campaign to reduce waste. Those wanting to participate in the campaign can take an online pledge to reduce their total household waste by one pound per week. The #LessWasteChallenge website includes a selection of tips and DIY projects to help participants get started with their waste reduction.  The website also includes an interactive map of the U.S. so participants can view the pledges and pounds by state.