The Capri Sun beverage brand was one of the earliest supporters of TerraCycle, a company that collects would-be trash and turns it into useful items.  The collection program, called the Drink Pouch Brigade, found in 42% of elementary schools in the U.S., is a free nationwide program that pays schools and non-profits to collect non-recyclable waste that would otherwise go to landfill. In participating schools, each used drink pouch collected and sent to TerraCycle earns two cents, with the funds going toward needed educational programs and resources. By choosing not to discard their drink pouches, students demonstrate their concern for the environment.