TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Don’t throw away your old toothbrush--donate it Students at UC Blue Ash are collecting used dental hygiene materials to help patients who can't afford dental work

BLUE ASH, Ohio — Students in Blue Ash want your old toothbrush. Yes, you read that right. UC Blue Ash College’s dental hygiene program is asking for used toothbrushes, empty toothpaste tubes and floss containers that are on the brink of being tossed. The class wants to submit them for recycling. They say the goal is to use the proceeds to help patients in the Dental Hygiene Clinic pay for services they can’t afford. "Our cost is already low in our clinic, but some of our patients can't afford the $10 for an X-ray. That's a concern since we have learned in class how important these can be in diagnosing hidden issues beneath the gumlines, as well as cavities between teeth,” Suzanne Yorke, dental hygiene student and project organizer, said in a release. Organizers said the students submit the old dental supplies to TerraCycle, an organization that reuses items that are hard to recycle to make playground equipment. And there is an environmental benefit too. So far the students said they have diverted over 30 pounds of dental waste from landfills. The goal is to raise $100, which would cover the cost of X-rays for 10 clinic patients. Anyone interested in donating can place items in the collection bin outside the Dental Hygiene Clinic at UC Blue Ash College in Walters Hall on the first floor.

Fairmont Lake Louise recycles cigarette butts

LAKE LOUISE, Alta. — Fairmont Chateau Lake Louise, through TerraCycle’s free, national Cigarette Waste Recycling Program, has helped the nationwide collection reach a milestone of 73 million cigarette butts diverted from the waste stream, it was announced March 2.   Along with keeping butts out of landfills, collectors earn points that can be redeemed for cash donations to the non-profit of the collector’s choice. Through the efforts of collectors like Fairmont Chateau Lake Louise, nationwide donations have just passed $53,500. “Fairmont Chateau Lake Louise has an extensive recycling program,” said Mortimer Capriles, environmental systems manager, Fairmont Chateau Lake Louise, in a release. “As part of our ongoing efforts to improve our environmental performance, the sustainability committee and the grounds team decided to start a cigarette waste recycling program in 2015, with the support of TerraCycle.” TerraCycle is an international recycling company that finds innovative solutions for materials not typically accepted at municipal recycling facilities. The waste collected through the Cigarette Waste Recycling Program is recycled into a variety of industrial products, such as plastic pallets, and any remaining tobacco and paper is recycled as compost. Founded in 2001, TerraCycle is a leader in the collection and reuse of non-recyclable postconsumer waste. It repurposes the waste into sustainable, affordable materials and consumer products. In 21 countries, the waste is collected through programs that donate money to schools and charities.

Garnier Fructis Revamps, Taps YouTuber Remi Cruz

Garnier is going after Gen Z.   The L’Oréal-owned mass brand is targeting young consumers with a new sustainability campaign, fronted by beauty influencer Remi Cruz and launched in tandem with a splashier Fructis range.   On March 7, Cruz — who has 1.6 million YouTube subscribers — will announce Garnier’s new Rinse, Recycle, Repeat campaign in a video on DoSomething’s YouTube channel. The campaign, which includes both national and college competitions, is a collaboration between Garnier, TerraCycle and DoSomething.org to encourage the recycling of bathroom products.   “Many people in the U.S. are accustomed to recycling their kitchen products, but not beauty products,” said Ali Goldstein, senior vice president of marketing at Garnier. “There’s a lot of beauty waste in our landfills.”   Garnier began partnering with TerracCycle on green initiatives, but Goldstein noted that DoSomething — the youth-targeted social change organization — was brought on to raise young consumers’ awareness of its sustainability efforts.   “We brought in DoSomething to reach out to young people — Millennials and college students — to encourage them to create social change,” said Goldstein.   As part of the national competition, participants can sign up at dosomething.org/rinse to decorate a bathroom recycling bin, to collect empty products and be entered to win a $5,000 scholarship. The college competition will challenge 50 college campuses to collect the most empty products, to be recycled and turned into a green garden.   “It’s essentially a PSA,” Goldstein said of the video Cruz will post to her channel.   The Rinse, Recycle, Repeat campaign is timed with the rollout of a total revamp of the Garnier Fructis line.   The products have been completely reformulated with a focus on “superfruits made of superactives,” and repackaged with a color coordination scheme featuring a different splashy hue for each range within the Fructis line. Ranges include shampoos, conditioners, styling products and treatment options suited for each specific hair type. “We’ve elevated the level of naturalness in our formula and modernized the packaging,” said Goldstein, who noted that each formula contains an “active fruit protein.” The active fruit proteins are designed to target specific hair issues. For instance, the Damage Eraser line, packaged in bright orange, contains amla oil extract to repair damaged strands, and the light green Sleek and Shine range harnesses marula oil for weightless frizz control.   Since its 2003 launch in the U.S., Garnier has been known for its neon green packaging. Injecting pops of color was key to this year’s brand revamp. “It’s about increasing the shelf presence and helping the customer navigate the store,” said Goldstein. “It was a little confusing with all that green.”   This month, a new, digital-heavy advertising campaign for Fructis will begin to roll out. Goldstein could not delve into specifics of the campaign, but noted that it was targeted at Gen Z and the younger end of the Millennial spectrum.   Adding to its sustainability initiatives, the new Garnier Fructis packaging is now made of 50 percent postconsumer recycled waste.   Despite tapping popular YouTuber Cruz for the Rinse, Recycle, Repeat campaign, Goldstein said Garnier is still wavering over whether it will sign an influencer in a more official capacity in the future. “We haven’t decided yet if we want to sign someone permanently,” she said. “Part of the credibility of an influencer is having them be a little objective. When they move from the modern influencer route to the classical celebrity ambassador, do they lose their credibility? It’s something we’re talking about.”

River Institute's documentary premieres at OPG

CORNWALL, Ontario - This Saturday, March 4, the St. Lawrence Power Development Visitor Centre joined the St. Lawrence River Institute in celebrating the Cornwall premiere of their documentary, “A Great River Runs Through Us.” The film follows last summer's Great St. Lawrence River Cleanup, giving people a glimpse into massive community undertaking.
  The documentary was filmed by Vince Pilon over the course of five months, and showcases the partnerships between various community groups as they work together to restore the St. Lawrence River to its former glory. Partners included Raisin River Conservation Authority, the Seaway Valley Divers, Cornwall Lunker Club, the Mohawk Council of Akwesasne and Ontario Trillium Foundation, and more – all of whom played critical roles in facilitating the cleanup. “We are a throwaway culture,” said Karen Douglass Cooper, Communications Specialist, the River Institute. “It’s so obvious, it’s disturbing.” At one point, kerosene was being routinely pumped into the river to keep the foam down, said Douglass Cooper. “Kerosene was great at suppressing the foam – but we were pumping fuel into our river so we could hide that we were polluting our river.” “Delusion became the solution to pollution,” said Mohawk Council of Akwesasne Environmental Science Officer, Henry Lickers. “They’d just dump it into the river, and the St. Lawrence River became an alphabet soup.” Having pulled out shopping carts, a cash till, and more Tim Horton’s coffee cups than anyone could count, thanks to TerraCycle Canada, much of the garbage will be recycled at no cost to the city. With most of the hard plastics to be melted down and repurposed, things like cigarette butts will be primarily used for composting. Juice boxes, which were also a dime a dozen during the cleanup, will be turned into backpacks. “It’s really about bringing yourself into the community and understanding the way you should engage with the environment, that we all are a part of it,” said MCA Environment program's Abraham Francis. “We aren’t separate from it, we aren’t better than it, and it’s our responsibility to repair and aid what we’ve cause to it.”

Garnier Fructis Revamps, Taps YouTuber Remi Cruz

The beauty influencer will announce the brand's new sustainability campaign in a DoSomething.org video. Garnier is going after Gen Z.   The L’Oréal-owned mass brand is targeting young consumers with a new sustainability campaign, fronted by beauty influencer Remi Cruz and launched in tandem with a splashier Fructis range.   On March 7, Cruz — who has 1.6 million YouTube subscribers — will announce Garnier’s new Rinse, Recycle, Repeat campaign in a video on DoSomething’s YouTube channel. The campaign, which includes both national and college competitions, is a collaboration between Garnier, TerraCycle and DoSomething.org to encourage the recycling of bathroom products.   “Many people in the U.S. are accustomed to recycling their kitchen products, but not beauty products,” said Ali Goldstein, senior vice president of marketing at Garnier. “There’s a lot of beauty waste in our landfills.”   Garnier began partnering with TerracCycle on green initiatives, but Goldstein noted that DoSomething — the youth-targeted social change organization — was brought on to raise young consumers’ awareness of its sustainability efforts.   “We brought in DoSomething to reach out to young people — Millennials and college students — to encourage them to create social change,” said Goldstein.   As part of the national competition, participants can sign up at dosomething.org/rinse to decorate a bathroom recycling bin, to collect empty products and be entered to win a $5,000 scholarship. The college competition will challenge 50 college campuses to collect the most empty products, to be recycled and turned into a green garden.   “It’s essentially a PSA,” Goldstein said of the video Cruz will post to her channel.   The Rinse, Recycle, Repeat campaign is timed with the rollout of a total revamp of the Garnier Fructis line.   The products have been completely reformulated with a focus on “superfruits made of superactives,” and repackaged with a color coordination scheme featuring a different splashy hue for each range within the Fructis line. Ranges include shampoos, conditioners, styling products and treatment options suited for each specific hair type. “We’ve elevated the level of naturalness in our formula and modernized the packaging,” said Goldstein, who noted that each formula contains an “active fruit protein.” The active fruit proteins are designed to target specific hair issues. For instance, the Damage Eraser line, packaged in bright orange, contains amla oil extract to repair damaged strands, and the light green Sleek and Shine range harnesses marula oil for weightless frizz control.   Since its 2003 launch in the U.S., Garnier has been known for its neon green packaging. Injecting pops of color was key to this year’s brand revamp. “It’s about increasing the shelf presence and helping the customer navigate the store,” said Goldstein. “It was a little confusing with all that green.”   This month, a new, digital-heavy advertising campaign for Fructis will begin to roll out. Goldstein could not delve into specifics of the campaign, but noted that it was targeted at Gen Z and the younger end of the Millennial spectrum.   Adding to its sustainability initiatives, the new Garnier Fructis packaging is now made of 50 percent postconsumer recycled waste.   Despite tapping popular YouTuber Cruz for the Rinse, Recycle, Repeat campaign, Goldstein said Garnier is still wavering over whether it will sign an influencer in a more official capacity in the future. “We haven’t decided yet if we want to sign someone permanently,” she said. “Part of the credibility of an influencer is having them be a little objective. When they move from the modern influencer route to the classical celebrity ambassador, do they lose their credibility? It’s something we’re talking about.”

Davos, en Suiza, comienza a reciclar las colillas de cigarrillo

Fruto de un acuerdo de colaboración entre la ciudad de Davos y la empresa TerraCycle, sus habitantes ahora puede reciclar sus colillas de cigarrillos gracias a la colocación de unos depósitos fácilmente accesibles y bien señalizados ubicados en lugares públicos a lo largo de las calles principales del municipio.

Los residuos generados por los fumadores, principalmente las colillas de cigarrillos, son los elementos de basura más comunes en el mundo. Se estima que 766 millones de kilogramos de colillas de cigarrillo terminan esparcidos como basura en el mundo en un año. Eso equivale a que aproximadamente uno de cada tres cigarrillos terminan como basura sin recoger. Las colillas de los cigarrillos no son biodegradables y no se descomponen rápidamente, lo que los convierte –a pesar de su pequeño tamaño– en un serio peligro para el medio ambiente cuando no se recogen correctamente.

Se espera que esta nueva iniciativa de reciclaje de residuos de cigarrillos en Davos aumentará la implicación ciudadana para ayudar a limpiar su comunidad, recogiendo miles de colillas de cigarrillos que actualmente terminan en basureros e incineradoras, o lo que es peor, en muchos casos desafortunadamente se convierten en basura que ensucia las calles y contamina el medio ambiente.

Todos los residuos de cigarrillos recogidos en estos nuevos contenedores serán enviados a TerraCycle y luego reciclados en una variedad de productos plásticos útiles, tales como palés o tableros para la construcción, reduciendo la necesidad de utilizar plástico virgen. En cuanto a las partes orgánicas de los residuos –el papel y el tabaco restante– serán compostadas.