Through the Bausch + Lomb Every Contact Counts Recycling Program, consumers can bring all brands of disposable contact lenses and their blister pack packaging to participating eye doctor locations to be recycled. “Contact lenses are one of the forgotten waste streams that are often overlooked due to their size and how commonplace they are in today’s society,” said Tom Szaky, founder and CEO of TerraCycle, a company whose mission is to eliminate waste through recycling and reusing initiatives. “Programs like the Bausch + Lomb Every Contact Counts Recycling Program allows eye doctors to work within their community and take an active role in preserving the environment, beyond what their local municipal recycling programs are able to provide,” said Szaky. “By creating this recycling initiative, our aim was to provide an opportunity where whole communities are able to collect waste alongside a national network of public drop-off locations all with the unified goal to increase the number of recycled contact lenses and their associated packaging, thereby reducing their impact on landfills.” Red Deer Eye Care Centre, Ponoka Eyecare and Three Hills Optometry are participating in the program. For more information go to www.terracycle.ca/brigades/bausch-and-lomb.