TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Six easy ways to make your beauty routine more eco-friendly – from simple swaps to handy recycling schemes

TerraCycle TC Maybelline Include UK Tesco Boots Sainsburys Superdrug
Approximately eight million tonnes of plastic makes its way into our oceans each year, and just nine per cent of plastic is recycled worldwide. And the beauty industry – with its large amount of packaging and non-recyclable items such as cotton buds and face wipes – has historically been one of the number one culprits. Fortunately the beauty world is now catching up, with many brands making concerted efforts to adopt more sustainable practices in an effort to limit their impact on the environment. Because of its fiddly packaging and tough formulas, make-up used to be one of the trickiest beauty products to recycle. In fact, Maybelline found that a third of make-up wearers didn’t even know that these products could be recycled. Here to tackle the problem, Maybelline has teamed up with Terracycle to introduce make-up recycling bins in over a thousand Tesco, Boots, Sainsbury’s and Superdrug stores across the country. Simply drop in any old cosmetics, from ANY brand, and you can be sure they’ll be properly recycled. Click here to find your nearest drop-off point.