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Venus Williams Created a Mineral Sunscreen That Doesn't Leave Dark Skin Looking Ashy

TerraCycle Include Canada (English)
It's Venus Williams's literal job to be outside, so it comes as no surprise that the tennis superstar has long been hip to the importance of sun safety.   The only problem? It's tough to find a mineral sunscreen that doesn't leave behind an ashy white cast on dark skin once applied. Furthermore, certain SPF ingredients can wreak havoc on the environment — and Williams is well aware. In fact, that's what inspired her to create EleVen SPF products in partnership with Credo.   “As an athlete and professional tennis player spending most of my life outdoors, I was compelled to create a sun care collection I could use daily," she shared in a statement. "Safe for our planet and good for people of all skin shades and types, I hope to inspire others to get out, be active and stay healthy.”   The line is currently comprised of two powerhouse products: On-The-Defense Sunscreen SPF 30, along with the Unrivaled Sun Serum SPF 35.   The mineral sunscreen easily melts into all skin tones, leaving nothing behind, besides a clear semi-matte finish. As for the serum, the formula offers a more lightweight solution, combining hydrating skincare ingredients like prickly pear with SPF 35 for essential sun protection. Along with both products providing 25% zinc oxide broad spectrum defense against UVA/UVB rays, they are also made using reef-safe formulas. Plus, On-The-Defense Sunscreen's tube is made from 40% PCR material and can be recycled through Credo’s TerraCycle program. While the Unrivaled Sun Serum's bottle is made completely from glass and is recyclable as well.   Both product's outer boxes are made from 100% recycled paper and soy-based ink is used for all of all of the labels.   Safe for the environment and our skin? You can go ahead and sign us up for this goodness, Venus!