Following a viral campaign that saw members of the public posting their empty crisp packets back to Walkers, the company has announced plans to launch a recycling scheme for the much-littered packaging. A petition was published last year on campaigns website 38 Degrees, asking the UK’s biggest crisp manufacturer to make its packets recyclable. Geraint Ashcroft, a 61-year-old retired teacher from Pontypridd in Wales, initiated the campaign that was shared on social media with the hashtag #PacketInWalkers.