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Ultra Duox Partners With TerraCycle in China

CHINA:  L’Oréal-owned Ultra Doux has partnered with TerraCycle, marking the recycling leader’s inaugural program in beauty care in China. Ultra Doux, a new natural hair care brand, is China’s first brand to provide a comprehensive solution for hair care packaging waste. “It’s impressive for a brand such as Ultra Doux to take the global lead in protecting the environment through collection of their packaging,” said Tom Szaky, TerraCycle founder and global CEO. “Through the ambitious effort of having the Hair Care Recycling Program, we look forward to making an impact on reducing the amount of hair care packaging that is thrown away each year.”  

环境保护部宣传教育中心携手欧莱雅集团启动“爱满空瓶”环保回收项目

消费者通过扫描二维码签署空瓶回收协议,即可参与本次活动,在现场免费领取淳萃洗发产品。使用后的淳萃空瓶将通过华东区的卜蜂莲花门店回收,再通过对环境零污染的方式进行处理,制作成崭新的课桌椅捐赠给光爱学校的孩子们,以废弃物循环利用的方式为孩子们营造更加良好的学习生活环境,同时提高消费者的环保意识。