Could TerraCycle and Guerillapps have hit upon the next FarmVille? The Trash Tycoon Facebook game that launched yesterday challenges players to find and recycle trash that can be used to make eco-friendly products that translate into game money and points. Its sponsors include TreeHugger and the CarbonFund.org, as well as TerraCycle.

ou can also cooperate with others to achieve these goals more efficiently! Players can help clean up other players cities, speed up the production of upcycled goods, and even chat and interact in real time. We also have programs with groups like CarbonFund.org so that every-time you purchase anything in the game, 10% gets donated to the carbon offset project of your choice! For more in-depth information on the gameplay itself, check out the FAQ over at our forums . Additionally the launch will have loads of new features for those already participating in the Beta. We'll have more visible trash-tracking systems, upgradable production buildings, new items, new goals and more! Don't worry, we also have tons of post-launch content planned as well! We'd also like to thank our sponsors at Terracycle as well. In our game, real world Terracycle teams can join together to receive in-game bonuses and items. There's also a lot of great unique Terracycle items in the game: everything from upcycled lunch boxes, to Terracycle clothing for your avatar. Beyond that, they've just been wonderful in terms of providing support and inspiration for loads of in-game content, so check them out here and if you're a part of a Terracycle team already, make sure to use our Teams function to meet up in game!

Trash Tycoon which is sponsored by Terracycle  <http://www.terracycle.net/> and Treehugger   <http://www.treehugger.com/files/2011/09/the-trash-tycoon-facebook-game-launches-today.php> is now open today  September 6th, 2011 to the public in beta form. I took the time to play and get familiar with the game and it is fun. The look and feel of the game is very similar to that of the other Tycoon games which is simple and colorful. You start out with a plot of land and you start cleaning up trash around the city and build recycling plants that turn the different refuse into upcycled products. Upcycled products are finished goods that come from the trash. Some examples of upcycling within Trash Tycoon:

1. If you build a worm farm you can then create and sell fertilizer from the organic waste you find
2. If you build a plastic extruder you can create items that are based in plastic such as toys and back packs
3. If you build  a paper recycling plant then you can create pencils and paper towels and other products

Notre test de : Trash Tycoon, le jeu social qui œuvre pour la bonne gestion des ordures Trash Tycoon a tout d’un social game de gestion comme on peut en voir maintenant un peu partout du fait du succès de ce type de jeu sur Facebook. Mais, ce qui le différencie des autres, c’est la problématique qu’il essaie de résoudre. Trash Tycoon veut nous impliquer dans la collecte et la bonne gestion des déchets ménagers individuels et collectifs. Du placement de produits en in game est déjà visible dans le jeu avec la seule marque présente Terra Cycle (société de collecte de déchets). Plus encore, des produits virtuels à l’effigie de la marque Terra Cycle sont disponibles dans le gameplay du jeu et peuvent venir compléter le panier des joueurs. Une démarche très intéressante que devraient suivre bon nombre de marques. Un concept qui doit séduire, les concurrents doivent développer l’apparition virtuelle de leur produit dans un jeu aussi global (sur Facebook) que segmenté concernant le secteur cible (l’écologie). A noter un jeu qui vise à optimiser au maximum les échanges sociaux entre Facebook gamers, c’est la clef de voute du dispositif du jeu. Un collecte d’informations qualitative via le profil facebook et un moyen de monétisation très poussé avec les Facebook crédit, ce jeu social sérieux peut apparaitre dans notre classement des meilleurs advergames!

Trash Tycoon multiplayer é um interessante jogo para Facebook que pretende fazer com que os usuários comecem a adotar hábitos de reciclagem, ensinar um pouco do que se trata o processo de reciclar diferentes objetos, assim como também ver que os benefícios não só refletirão no meio ambiente mas também na própria economia.

The first “upcycling” game on Facebook that aims to teach how to turn trash into cash. Trash Tycoon is an upcycling social network game developed by Guerillapps. The game applies traditional social gameplay features to highlight real-world issues such as waste, water, and “green” activities. Gameplay includes cleaning trash, recycling, and constructing products and decorations out of recycled material. The game shares a number of partnerships with real world companies, including TerraCycle <http://www.terracycle.net/en-US/> , Carbonfund.org <http://Carbonfund.org/> , TreeHugger <http://www.treehugger.com/> , and Kraft Foods <http://www.kraftfoodscompany.com/welcome.aspx> .