TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

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Ziploc(R) Launches World's First Collection Program for Reusable Containers and Bags

Ziploc® and TerraCycle, Inc. today announce the well-known food storage brand has become a sponsor of TerraCycle's newest Brigade, and will provide fundraising opportunities exclusively for K-12 schools.  Through the Ziploc® Brigade, schools can collect bags an= containers of any size and send them free of charge to TerraCycle to be tur=ed into new plastic-based products.  For each bag or container collected, Ziploc® and TerraCycle will pay two cents to the school actually doing the collection.  Signups are beginning immediately at www.terracycle.net/brigades.

Target Field Report

The programs were all promoted as part of a themed eight-page insert in the chain’s April 18 circular. The tab also featured a spread that could be converted into a postage-paid envelope. Consumers who used the pages to mail five plastic Target shopping bags to recycled-product manufacturer TerraCycle received a coupon — via “earth-friendly email” — for $1 off the purchase of a reusable bag. Target and TerraCycle employed the same tactic in a 2008 ad in Newsweek.

Plastic Activists: Actually, Some Companies

TerraCycle: We're a society of convenience which  means we have a lot of trash. That's where TerraCycle comes in. The company founded by a college student less than a decade ago takes non-recyclable stuff (plastic goodies like juice boxes, candy wrappers, lunch kits, chip bags, tape, pens etc) and gives them a second chance. They're refashioned them into useful consumer goods like bags, cork boards, flower pots and backpacks.

Green Watch: Recycle, Reuse, Renew

Wal-Mart (NYSE: WMT) could play a big role in helping Earth-friendly start-ups survive. The Wall Street Journal reported that Terracycle, a small, private company that fashions products out of difficult-to-recycle packaging, is hoping that large retailers like Wal-Mart will take up its cause more consistently -- and help the tiny company finally turn a profit. Wal-Mart carried Terracycle's wares during a promotion for last month's Earth Day. In one clever touch, the retailer stocked Terracycle's backpacks, crafted from Kraft's Capri-Sun packages, next to the actual Capri-Sun beverages.

Where to Start Your Start-up

Other companies' trash is Terracycle's treasure. Back in 2006, we  dubbed Terracycle the "coolest  little start-up in America <http://www.inc.com/magazine/20060701/coolest-startup.html?partner=newsletter_news> ." At the time, Terracycle was focused  almost exclusively on their core product, a garden fertilizer made from  composted worm poop, packaged in re-purposed soda bottles. Today the  company is still turning trash into new products, only on a much larger  scale. As the Wall  Street Journal <http://online.wsj.com/article/SB10001424052748703572504575214431306540058.html?mod=WSJ_hpp_sections_smallbusiness>  reports, Terracycle has greatly expanded their  product line to include everything from backpacks made from reused drink  pouches to kites made from old candy wrappers. That expansion, however,  hasn't come without some difficulties. To house the mounds and mounds  of garbage they collect for their products, the company has had to lease  five new storage warehouses. Terracyle's execs have even begun sharing  offices and moving their desks into the hallways to make room for trash  piles. Terracyle is now banking on increased orders from big-box stores  like Wal-Mart <http://www.inc.com/topic/Wal-Mart+Stores+Inc.>  and Target <http://www.inc.com/topic/Target+Corporation>  to jumpstart their business and keep their  warehouses full of trash out of landfills. "The pressure is as high as I  can think of," says the company's founder, Tom Szaky <http://www.inc.com/topic/Tom+Szaky> .

Wilton Go Green Festival a huge success

Most impressive was the display from Middlebrook School, Wilton's middle school, where recycling is part of every student's day. As teacher Janet Nobles explained, every trash can in the school has an adjacent recycling bin for glass and plastic. Further, they are working with Terracycle to send them juice bags (like CapriSun) and snack bags that are then recycled into new consumer products. They are glad to receive donations of these from anyone. If you don't eat those particular products, note that they also recycle wine corks. A list is on the Terracycle web site