TRENTON, N.J. — Brita and PUR have partnered with TerraCycle to allow consumers to recycle their filters and reduce landfill waste, according to a press release.

Water filtration leaders, PUR and Brita, are making water better-tasting and helping consumers reduce the impact of plastic bottles on the environment.

It’s easy to take water for granted in a country like the United States. Save for regions currently being devastated by drought (e.g. California), we practically have universal access to clean and meticulously tested municipal water. However, even with access to perfectly safe drinking water in our homes, schools and offices, we consume bottled water like it’s going out of style (it isn’t).

We drink a lot of water in our house.  We’ve had our well water tested and get great results but the kids and I don’t care for the “mineral-like” taste that we get from drinking directly from the spout.

I’ve always hated throwing away things that can be recycled. Then Sayward mentioned how Tom’s of Maine and TerraCycle are working together to recycle traditionally un-recycleable things. So I went to check it out. I found something even better. There are a bunch of ways that you can recycle through TerraCycle.

This is a question we have confronted at TerraCycle in many different circumstances, as sustainable alternatives to existing products or materials are not always truly sustainable right away.

Do you use a Brita® water purification system or pitcher? How about PUR®? There is no need to worry about what to do with those used plastic carbon filter cartridges. The Howard County Recycling District facility now accepts those items for recycling.