BROOMFIELD, Colo., Sept. 22, 2020 /PRNewswire/ -- Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York. In addition to renewing and expanding their product distribution partnership to now 33 total resorts globally, PepsiCo committed to a significant investment annually in projects that support Commitment to Zero, Vail Resorts' sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfill. Through a multi-year sustainability roadmap, the companies will focus on waste reduction, including reducing beverage and food packaging waste and replacing wax-lined paper cups with compostable or durable PepsiCo products. Vail Resorts and PepsiCo have already begun this work at select resorts. At the end of the 2018/19 ski season, the companies shared that more than 250,000 wax-lined paper cups (or 7,750 pounds of waste) had been saved from landfill as a result of this switch at multiple on-mountain restaurants. In synergy with Vail Resorts' Commitment to Zero initiative, PepsiCo has its own target to make 100 percent of its product packaging recyclable, compostable, or biodegradable by 2025. "It is by working together, through robust partnerships with shared sustainability goals, that we'll have the most impact on climate change," said Kate Wilson, senior director of sustainability at Vail Resorts. "No one company can do it alone, and expanding our partnership with PepsiCo will allow us to make major progress toward reaching our most challenging Commitment to Zero pillar – zero waste to landfill. Our team is excited about the innovative solutions ahead as well as what we've accomplished with PepsiCo so far, which has contributed greatly to the progress we've made toward achieving our Commitment to Zero goal." "We can make a tremendous impact at scale through high-volume consumer touch points like resorts and sports & entertainment venues," said Scott Finlow, chief marketing officer, PepsiCo Foodservice. "It's rewarding to team up with like-minded partners like Vail Resorts to co-create sustainability initiatives that address short-term business requirements while working to reach longer-term ambitions." In addition to waste diversion efforts, PepsiCo also will support Vail Resorts' sustainability commitments through guest-facing education initiatives, joint marketing efforts and creative upcycling projects. This season, Vail Resorts and PepsiCo will partner with international recycling leader TerraCycle to create picnic tables and Adirondack chairs out of recycled snack and candy wrappers for guests to enjoy at Park City, Keystone, Beaver Creek, Vail and Breckenridge resorts. The companies also are partnering with Fuse Marketing and Snow Park Technologies to develop a terrain park feature at Breckenridge made partially of recycled plastic and snack and candy wrapper material. The renewed partnership between the companies also will add PepsiCo beverages for Vail Resorts' guests to enjoy in-resort at many of the newly added properties, including bubly, LIFEWTR and Gatorade. The 18 resorts included in the expanded partnership include Whistler Blackcomb in British Columbia; Mount Snow in Vermont; Hunter Mountain in New York; Attitash, Wildcat and Crotched Mountain in New Hampshire; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; and Paoli Peaks in Indiana. About Vail Resorts, Inc. (NYSE: MTN) Vail Resorts, Inc., through its subsidiaries, is the leading global mountain resort operator. Vail Resorts' subsidiaries operate 37 world-class mountain resorts and urban ski areas, including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte in Colorado; Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Whistler Blackcomb in British Columbia, Canada; Perisher, Falls Creek and Hotham in Australia; Stowe, Mount Snow, Okemo in Vermont; Hunter Mountain in New York; Mount Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail, Jack Frost and Big Boulder in Pennsylvania; Alpine Valley, Boston Mills, Brandywine and Mad River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana. Vail Resorts owns and/or manages a collection of casually elegant hotels under the RockResorts brand, as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development Company is the real estate planning and development subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com. About PepsiCo (NASDAQ:PEP) PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com

By moving away from disposable packaging, companies can address the global problem of plastic waste. According to the United Nations Environment Programme, only about 9 percent of the 9.9 billion tons of plastic generated globally since the 1950s has been recycled. And almost half^PDF of the plastic waste poisoning marine life, contaminating food, and clogging waterways and sewers comes from consumer packaging. As citizens and governments wake up to this plastic pollution problem, they’re turning to business to solve it. In response, companies are trying to craft new approaches to plastic, whether reducing overpackaging or rolling out biodegradable materials made of seaweed and cornstarch. But one solution — the reuse and refill business model — stands out for its potential to shift consumer behaviors while unlocking new revenue streams and cost savings for companies. It’s easy to see why cheap, sturdy, and lightweight plastic quickly became a convenient, even innovative, packaging option for consumers. The popularity of plastic skyrocketed in developed countries in the 1970s after the invention of the polyethylene shopping bag. Within two decades, plastic packaging had flooded the world; consider how, in developing countries, companies have marketed items as varied as shampoo and hot sauce in tiny single-use sachets. Products in cheap, throwaway packaging solved immediate consumer problems — for example, by offering unbeatable value pricing to millions of low-income consumers — but created a long-term health and environmental disaster. Now, businesses such as Chilean startup Algramo, literally meaning “by the gram,” are tackling the crisis by offering the same value to consumers, but in reusable containers. Algramo makes products including rice, detergent, and other everyday staples available in small, affordable quantities via smart vending machines and reusable containers. Its bottles are equipped with RFID tags that allow consumers to earn discount credits with each use, incentivizing them to refill rather than throw away the containers. Flush with funding from Closed Loop Partners, Algramo is set to introduce this innovation in the U.S., too. It has good reason to do so: On a per capita basis, North America, Japan, and Europe generate the most plastic waste. Algramo is in good company. As part of the New Plastics Economy initiative, launched two years ago by the Ellen MacArthur Foundation and the U.N. Environment Programme, more than 400 organizations have set concrete targets toward reducing plastic use by 2025. Many of those companies, both startups and established brands, are testing reuse and refill solutions. Their motivations aren’t strictly altruistic: The Ellen MacArthur Foundation estimates a US$10 billion business opportunity in converting even 20 percent of global plastic packaging to a reusable model.  

It's hard to picture now, but one day, something other than coronavirus might change your trip to the grocery store. Imagine entering your nearest chain grocery store to find nuts, pasta, flour, and fresh produce sold exclusively in bulk, with high-tech measuring and distribution methods specific to each product. In the cleaning and houseware aisles, there's laundry detergent, shampoo, and lotion getting dispensed into reusable bottles, which the store will clean upon return. It's not totally impossible. But for now, David Pinsky, a plastics campaigner at Greenpeace, notes that if consumers want package-free options, very few, if any, major retailers provide them. No one wants to get stuck with tons of excess packaging after buying some soap or pasta. Sometimes, though, it just...happens. That's not your fault: Grocery store experts note that most consumers focus on cost and convenience when they set foot in a store, and it's unlikely they look for the items with the least packaging. For consumers focused on cost and convenience, it would certainly be a lot easier to avoid generating packaging waste if that waste just wasn't there in the first place. That's where package-free efforts come in. Getting major grocery stores to go entirely package-free is likely a pipe dream, according to grocery store experts, plastics and waste experts, and small, package-free store owners. In all likelihood, big chains probably won't ever get there. But a radical overhaul to the way packaging is made, used, and dealt with in big chain stores? That's more possible — and likely a better goal.

What package-free efforts mean for our plastic addiction 

The Environmental Protection Agency estimates that containers and packaging alone, which includes food-related containers, comprise over 23 percent of the materials going into landfills in the U.S. That's a problem because the plastic packaging waste from retailers, particularly single-use plastics that are sometimes used for just seconds by a consumer, can last for lifetimes in the environment, says Pinsky. Plastic pollution is already known to devastatingly harm our oceans and wildlife. A 2019 study from the Center for International Environmental Law also found that greenhouse gas emissions currently produced when making and managing plastic threaten the global community's ability to keep temperature rise below 1.5 degrees Celsius, and that the threat will become worse if plastic production grows as planned until 2050.  Grocery retailers could be part of the solution by moving away from single-use plastics, though. Part of the trouble right now is that supermarkets typically don't release data about their plastic footprint, Pinsky notes. Because of this, it's difficult to estimate the impact of going package-free at a given chain. Instead, by focusing on recycling to address plastic pollution, Pinsky notes that retailers "often feed into the industry narrative that individual responsibility will solve the problem; that the customer is to blame for the pollution crisis." A 2019 Greenpeace report, which Pinsky co-authored, evaluated the overall plastic footprints of big U.S. retailers, including Costco, Walmart, and Trader Joe's. Greenpeace did so based on each company's policies around mitigating their plastic footprint, actual reduction, and transparency concerning single-use plastic. With their metrics, no store scored better than 35 out of a possible 100, a failure in his book. While we don't know every store's plastic footprint since complete plastic footprints are not available publicly, we've seen glimpses. While Kroger, Trader Joe's, Costco, and Whole Foods didn't provide Mashable with their plastic footprints when asked, Trader Joe's, Costco, and Whole Foods sent Mashable information about their plastic reduction efforts. Walmart, for its part, says it will release data on its plastic footprint in a forthcoming Environmental, Social & Governance Report for 2020, marking its first year doing so, according to Walmart's press team. When Kroger began phasing out plastic bags in 2019, National Geographic wrote "The company calculated that they handed out about 6 billion plastic bags a year, about six percent of the total number of bags distributed annually across the country. That’s the equivalent of about 32,000 tons of plastic, or enough to fill over 3,000 moving trucks jam packed with bags." It wasn't always this way. Before the advent of the grocery behemoths we see today, how people typically accessed food involved a lot less packaging, says Marc Levinson, an economist and historian who chronicled the changes to retail juggernauts in his book, the Great A&P and the Struggle for Small Business in America. Think of, say, a milkman reusing glass bottles, or a general store selling portions from bulk items. The evolution of how Americans access and eat food is nuanced, long, and, ultimately, fascinating. Grocery aisles packed with ready-made food in disposable packaging marks the current chapter of this saga. It's a story centered on convenience and cost, say Levinson and Jon Steinman, the author of Grocery Story: The Promise of Food Co-ops in the Age of Grocery Giants. In plenty of cases, packaging is necessary to preserve, transport, and sell products, says Darby Hoover, a senior resource specialist for the Natural Resources Defense Council (NRDC) focusing on the food system. On the other hand, for lots of products, the packaging just serves marketing purpose, Levinson points out. A cashew in a giant tub is just a cashew, but a cashew in a package with a company's label on it becomes a marketable entity. "A package is a billboard," Levinson says. "From the point of view of sellers, they don't want to go back to the days when products were sold in bulk." In the 19th century, if you were trying to buy, say, molasses, your local grocer would simply pour molasses for you. There was no such thing as "name-brand" molasses.

What small stores are doing, and what big chains can learn 

If you actively seek out items with less packaging, you're probably not going to big chains anyway. You're turning to alternative options that have popped up to meet this desire: package-free stores and delivery services; co-ops offering food in bulk; refillable stations for basics like shampoo and lotion. It's not like a big chain trying to cut down on packaging operates the same way as these stores and services (more on that later) but understanding what has — and hasn't — worked can help illuminate what could. Take the Czech company MIWA, which Pinsky says has features that could be appealing to a big grocer otherwise hesitant to adopt reuse models. MIWA's "smart containers" help automate the weighing of bulk purchases, as well as payment, and provide usage data, which he notes is valuable for retailers since they care about consumer behavior and restocking needs. There are other innovations out there, too. In the realm of grocery deliveries, there's Loop, which offers customers major label products like Häagen-Dazs, Crest, and Tide that arrive in a "Loop Tote." (Customers pay a refundable deposit for each package.) When the reusable containers are empty or in need of a refill, people send them back to Loop in the tote, where they're cleaned and reused. CEO Tom Szaky says Loop solves the negative consequences of throw-away packaging, while "maintaining the virtues of disposability — affordability and convenience." Typically, Szaky says, manufacturers aren't incentivized to care about their packages after they're with the consumer, which leads to a plethora of inexpensive, disposable packaging. Under Loop's system, though, the package for a product becomes an asset to the manufacturer: Szaky says manufacturers want to make packages durable and long-lasting so they can withstand as many reuses as possible. As is, Loop can fill a major need with respect to eliminating packaging in grocery deliveries. (Steinman notes that in June, online grocery sales hit a record of $7.2 billion, with 45.6 million households using online grocery services.) Down the road, Loop also intends to expand its in-grocery store presence worldwide, Szaky says. (A spokesperson says Loop is first scheduled to be in stores in 2021.) Big chains can also innovate after examining the challenges that smaller, package-free stores might encounter. First, not everything can be sold through bulk or refillable methods, even at smaller stores. At Sustain LA, a zero waste company that sells refillable home and beauty products, Leslie VanKeuren Campbell, the company's founder, and her team sell things like dish liquid, body lotion, and mouthwash at refillable stations at farmer's markets, in its store, and through deliveries. She notes that it might be harder for a large chain to have a proprietary, spill-proof dispensing system than it was for her when Sustain LA opened its own brick-and-mortar shop. Even on her own store's scale, finding the right pumps for particular items proved difficult. Sometimes, depending on the consistency of what was being dispensed, pumps could get jammed or take a while to dispense. (To this end, there are particular pumps that work better for, say, shampoo, than other items.) At a small store, this is mainly a minor inconvenience, but for a big chain it could be a major deterrent, VenKeuren Campbell points out. At Sustain LA, if a customer gets frustrated, the staff can quickly help, but at a bigger chain, a dysfunctional pump could lead to a big loss in sales. Then there's the way in which bulk items get converted into refillable or reusable formats. Steinman notes that when his local co-op tried to go package-free, they found that disposing of the containers for bulk laundry liquid being purchased actually carried a bigger environmental impact than what they would have saved by not using individual containers. (VanKeuren Campbell says Sustain LA typically refills bulk containers with vendors, or they donate big drums to animal shelters, or send them back to vendors.) "Beans still get to the store in something," Hoover of the NRDC says. "There's never zero packaging."

What's stopping the package-free revolution?

In large part, Levinson sees the lack of package-free options as a logistics problem: For big chains with massive amounts of traffic each day, even seemingly minuscule decisions can have a rippling impact. "For modern food retailers, logistics is extremely important, and packaging is important to decide those logistics," Levinson says. "There's a concern in shaving every hundredth of a cent possible." For the Walmarts and Whole Foods of the world, it's not quite as simple as scaling up the same practices as smaller companies. They operate on a much bigger scale than mom-and-pop package-free options, Pinsky says similarly. Take bulk items: Bread, coffee, and other dry goods could be sold in bulk in more places, Steinmain notes, in the sense that they can be sold without packaging. Logistical concerns get in the way, though: Levinson points out that cashiers need to weigh bulk items at checkout which slows down the line. It seems minor, he says, but for a big chain that would lead to a loss of sales that few seem willing to give up. "The key stress test is to test these things for scale," Szaky, of Loop, says. "Any extra work; they're not going to be able to do it. It's just not going to be possible." Ultimately, though, Hoover maintains that big chains need to address the root of the waste to really get packaging (and specifically plastic packaging) out of their stores: suppliers. In 2019, the Break Free from Plastic initiative conducted 484 cleanups in 50 countries (and six continents) and identified the brands whose products showed up as litter most often. The audit revealed the same brands had the most plastic waste for a second year in a row: Coca-Cola, Nestlé, and PepsiCo. The Walmarts, Krogers, and Costcos of the world have sway with suppliers. If a grocery chain actually wants to go package-free, Hoover notes it would have to communicate that desire to the suppliers covering their products with (potentially unnecessary) packaging. This is one place in which big chains actually have potential for package-free options in a way that smaller mom-and-pop stores don't: The Walmarts, Krogers, and Costcos of the world have sway with suppliers, Hoover notes. Mashable asked Whole Foods, Walmart, Trader Joe's, Kroger, and Costco about the roadblocks towards package-free options. Kroger, Costco, and Whole Foods declined to comment. Commenting on bulk methods overall, a Trader Joe's spokesperson told Mashable via email that Trader Joe's has evaluated the use of bulk bins in its efforts "to minimize waste and shift to sustainable packaging," but "with the expansion in the number of stores and focus on reducing waste, the use of bulk bins is not a sustainable option for us at this time." That said, the spokesperson maintains "[Trader Joe's is] constantly evaluating options and are committed to making improvements." Trader Joe's didn't comment on other roadblocks. When asked about the potential financial deterrent of slow lines from weighing more bulk items, Walmart had no comment. When asked about mechanical troubles associated with refill stations that might deter a larger chain from implementing them, Ashley Hall, director of strategic initiatives at Walmart, told Mashable via email: "We believe the issues can be addressed and it is a technology to watch." When asked about reducing packaging by communicating a desire for less packaging with suppliers, Hall writes: "Since 2006, Walmart has been encouraging suppliers to reduce packaging in the products we sell," adding that the company distributes a voluntary survey to suppliers about their product packaging. Levinson agrees that these giants can impact what suppliers make, including items with less packaging, but the likelihood of chains doing that out of the goodness of their hearts is slim, in his opinion. "They know what's moving, and what's not moving," Levinson says. "If they decide the 32-ounce [container] isn't moving, they'll tell the supplier. The consumer is calling the shots here." Still, how can you call the shots when you're not able to decide what shots are available in the first place? Without more package-free options, you're stuck picking between a 16-ounce plastic container, or a 32-ounce one.

Where do we go from here?

Grocery store experts say that for some customers and grocers, forgoing certain forms of packaging, or using reusable containers when handling food and hygiene items, sounds perilous amid the spread of coronavirus, leading to resistance to package-free efforts. That concern isn't founded, necessarily — a cohort of 125 virologists, epidemiologists, and health experts recently said consumers can safely use reusable containers during the pandemic. The Centers for Disease Control and Prevention provides specific advice for preventing the spread of the virus while grocery shopping, adding: "There is no evidence that food or food packaging play a significant role in spreading the virus in the United States." Still, some states, counties, and cities, have rolled back plastic bag bans which went into effect before the pandemic. (Additionally, in the early days of the coronavirus' spread in the U.S., the Plastics Industry Association lobbied the U.S. Department of Health and Human Services to declare that bans on single-use plastics presented a public safety risk.) "In a way, we've gone back many decades," Steinman says, in reference to the increased use of single-use plastics in stores during the pandemic. "I'd like to think we'd be able to move past this, and get back on track with package-free shopping." Pinsky sees a decrease in momentum as "largely temporary." If there's one thing the pandemic quickly revealed for people, it's that our sense of "normal" is hardly static. There have been massive overhauls to the ways in which we get basic goods in the past, but where the current moment will take package-free options down the road remains to be seen. It could go many ways: Maybe the plastics industry, reinvigorated by single-use plastic ban reversals amid the pandemic, will continue its stronghold; maybe consumers, now more aware of the systems in which they live, will push back on their limited options for accessible, package-free food. Maybe packaging will be the next lobbying effort in statehouses and city halls across the country, after plastic bags and styrofoam clamshells. "It's really a turning point for the world that we need," Pinsky says, referencing both the Black Lives Matter movement and the pandemic. "We need to rethink the way the world has been operating."

The COVID-19 pandemic has brought the safety of reuse into question. But Tom Szaky, CEO of TerraCycle, thinks when the crisis is over there will be even more opportunity for reusable packaging and containers to become more commonplace, if done right. "Recycling is going to take a real punch to the face, to be quite fair," Szaky said during GreenBiz Group’s Circularity 20 Digital event this week, pointing to the continued decrease in oil prices and the pressure that's putting on the economics of using recycled plastics. "That’s disastrous for the recycling industry, which creates its revenue by selling recycled plastics, which are hedged against, in many ways, the price of oil." Many recycling activities have been paused as the pandemic has raised health and safety concerns, which could lead to a waste crisis post-pandemic, he said. Recycling centers have closed temporarily or indefinitely, across California and in parts of Ohio, Oregon and Alabama. "That, I think, will benefit waste innovations," said Szaky, whose company is in the business of recycling and eliminating waste. "It will especially benefit the reuse movement because that is sort of the next step up in waste innovation." Szaky acknowledged that reuse is not a silver bullet solution to addressing the waste problem, but if life cycle assessment is considered, he said that reuse can be better than single-use options in a significant number of cases. It plays a role in reducing waste and TerraCycle's e-commerce program Loop — which features items in reusable containers — plans to be part of that, while being affordable and convenient. We’re still very focused on trying to create a reusable system that has the same convenience as disposability ... "We’re still very focused on trying to create a reusable system that has the same convenience as disposability because [while] disposability has a lot of negatives, it is the gold standard, by far, for convenience," he said. "That is our holy grail, to get to the exact same convenience you get when you throw something in the garbage, with no thinking, no thought and off you go." While Loop is still working toward the convenience factor, it’s also working toward building trust with consumers outside of its core following. As Szaky wrote in a piece for GreenBiz recently, "Reusable packaging is faced with proving its trustworthiness alongside disposables in a world that is standing six feet apart in the grocery aisle." In the time that comes after COVID-19, TerraCycle’s Loop and other companies that are working on launching or improving their reuse models must do it right. That means consumers need to be able to know that the reusable packaging they are using was thoroughly cleaned and doesn’t pose a health risk to them. During the Circularity 20 Digital conversation, Szaky described the cleaning process for the packaging in the Loop program, between when it leaves one consumer’s possession and ends up with another. First, the customer either will drop off their Loop tote at a retailer or have it picked up and shipped. (TerraCycle recently announced that it would expand its reuse platform Loop across the contiguous United States including in physical retail stores.) Earlier this year, the company announced partnerships with Walgreens and Kroger that would allow consumers to drop off totes in bins within their stores, starting this fall. Once the tote reaches a Loop distribution center, it is checked in and the packages inside it are sorted based on the contents and type of packaging material. Then each type of packages is stored until there are enough to start cleaning, which takes place in a proper cleanroom where people are in full gear. "The process to clean — which is what chemistry is used, dwell times both in drying and washing and temperatures, and all those different types of knobs and dials on the cleaning protocol — are set to be specific to that content and the type of material that content was in," said Szaky, noting that both factors have meaningful effects on the cleaning process. Once the packages are cleaned, it is immediately shipped to the manufacturer, which has protocols for maintaining cleanliness for the packaging. Szaky noted that each time the cleanroom is used it is reset — pipes flushed for potential allergens and air vented — for the next batch of cleaning. Lauren Phipps, GreenBiz Group’s director and senior analyst for the circular economy, who led the conversation with Szaky, asked if there was an opportunity for retailers and restaurants to implement similar practices for their reusable items and how they could communicate their practices with consumers. Szaky responded by sharing that he’s been working with the group Consumers Beyond Disposability — which is housed under the World Economic Forum and includes the Ellen MacArthur Foundation, City of Paris and PepsiCo — to develop guidelines for companies that want to put reuse in play. The group plans to share those guidelines during the Davos gathering in January. But for now, Szaky gave an example of how safe reuse could work in a coffee shop. "I would recommend that there’s some process that when you give your cup to the barista, maybe the barista looks at the cup and only accepts certain types of cups … then has some process that is consumer-facing, that you can see and that you can be proud that that process is strong and you can trust it," he said. "Trust is a critical commodity that we have to build with individuals right now, or in fact almost re-earn."

While there’s no scientific evidence to support this claim, there’s a widely shared consensus that most people eat ice cream directly out of the container. While a seemingly unimportant detail in the production of this popular dessert, for Nestlé, it was one of the most critical considerations as it planned out a new, radical design for its Häagen-Dazs ice cream brand. In January of 2019, Nestlé announced a partnership with TerraCycle, a global recycling organization that was rolling out a first-of-its-kind home delivery service called Loop. TerraCycle, known for its mission to eliminate waste by creating new products from the collection of hard-to-recycle materials, has been around for two decades. Last year, during the World Economic Forum in Davos, Switzerland, TerraCycle founder Tom Szaky unveiled Loop, a shopping platform that will enable people to consume products in customized, brand-specific, durable packaging that is collected, cleaned, and refilled. As the world shines a spotlight on sustainability initiatives that factor in recycling single-use packaging, Loop takes the eco-friendly, green model to the next level by introducing reusable containers. And some of the biggest food and beverage and consumer package goods (CPG) companies including Unilever, Procter & Gamble, Clorox, Mars, Coca-Cola, PepsiCo, Nestlé, and more, were onboard for the pilot program that launched last year. For its part, Nestlé joined Loop as it committed to expanding its global efforts to develop new packaging designs that minimize the impact on the environment, noting that by 2025 the company plans to make 100% of its packaging recyclable or reusable. As part of the Loop pilot program, Häagen-Dazs ice cream was delivered in a reusable, stainless-steel, double-walled ice cream container, which keeps product fresh and cold while maintaining the pint at a comfortable temperature for the person eating the ice cream straight from the container. The design also enables the ice cream to melt quicker at the top, and its rounded edges means the last spoonful doesn’t get stuck in the corners of the container. “The package design process was a critical part of the entire Loop process,” said Steve Yeh, a project manager at Häagen-Dazs. “It’s not just about making a reusable container, it’s also about creating a high-touch consumer experience.” According to Yeh, the Häagen-Dazs package went through a total of 15 iterations before it finally launched. “Nestlé committed major resources to design and develop the original package.” The team also worked closely with Loop on developing breakthrough cooling technology for the Loop Tote, which the ice cream container is delivered in via UPS. Terracycle officials admit there is a cost to manufacturing partners committing to Loop—from the investment in new durable packaging to the design of the product to the time spent understanding how to handle new packaging lines and how to scale to meet demand. But the reality today is that sustainability efforts are here to stay. And any new endeavor is going to require an upfront investment. According to a new business intelligence report from PMMI, the Association for Packaging and Processing Technologies (and Automation World parent company), packaging sustainability has moved beyond a trend and is now a global shift. Released in March 2020, the report, “Packaging Sustainability: A Changing Landscape,” reveals how sustainable packaging initiatives at CPGs are affecting machines, materials, and packaging formats. The report states that the global sustainable packaging market reported that total value of revenue was estimated at $220 billion in 2018 and is predicted to reach $280 billion in 2025, growing at a compound annual growth rate of approximately 6%. The report is based on information collected from 100 sources and 60 interviews. The majority of the CPGs interviewed are looking to switch to lighter weight, recyclable, and sustainable materials to reduce waste. About 36% of the CPGs interviewed are exploring the circular model of reuse/return/refill. The circular economy For decades consumers have been participating in the “throwaway lifestyle,” where single-use products are disposed of resulting in massive amounts of waste. According to the Environmental Protection Agency, the total generation of municipal solid waste (MSW) in 2017 was 267.8 million tons or 4.51 pounds per person per day. Of the MSW generated, more than 94 million tons of MSW were recycled and composted, equivalent to a 35.2% recycling and composting rate. In other words, we don’t have a good track record for recycling. TerraCycle thought there must be another way—which is Loop. “The genesis of Loop is a tighter, closed-loop system that has manufacturers taking back ownership of their packaging,” said Ben Weir, Loops’ business development manager for North America. “It’s bringing about the reusability of packaging in something that is durable and long-lasting and that can be cleaned and used hundreds of times.” It’s not a new concept, but rather a throwback to the milkman model in which consumers returned the glass containers. What’s new is the aesthetic benefits that will drive consumer brand perception—and, while not obvious at first—it is a better economic model for the manufacturer. “The concept of a circular economy is an economic model, not a sustainability framework,” said Tim Debus, president and CEO of the Reusable Packaging Association (RPA). “By decoupling growth from the consumption of finite resources, maintaining product values at their highest, and building market resilience to source material disruptions. It is estimated that the circular economy offers $4.5 trillion of value from new growth and innovation opportunities, and the world today is only 8.6% circular.” There is an enormous opportunity, but manufacturers may hesitate due to the upfront investment related to packaging design and retooling machinery. According to Nestlé’s Yeh, the company used its Bakersfield, Calif., facility to ramp up its production of ice cream in reusable and durable containers for the Loop pilot project. “We decided to retrofit an existing line to support the platform versus investing in a new line. It was not an easy changeover and required some reengineering. Some of the changes involved installing more modern equipment including better code daters and more modern metal detection.” Yeh said they also incorporated improvements to existing processes, which requires additional staff to handle the containers. “Once the platform expands, we would then visit a fully automated system.”

In the midst of the COVID-19 pandemic, many high-profile sustainability initiatives have taken a back seat to single-use packaging, with many grocery stores banning reusable bags and Starbucks no longer accepting refillable mugs. Despite this, Loop is going all in on reusable packaging, launching its waste-free CPG delivery platform nationwide through retailers Walgreens and Kroger with heavyweight brand partners including PepsiCo, Nestlé and Unilever. Loop, which launched a pilot last spring in New York and Paris, sells products like Nature’s Path granola and Haagen Dazs ice cream, with products from beverage brands like Chameleon Cold Brew and Tropicana currently in development. It also offers household and personal care items from companies like Procter & Gamble and The Clorox Company. The products are offered in reusable jars and containers delivered to consumers in a reusable tote, and when the containers are empty, consumers pack them up in the tote and schedule a pickup with partner UPS, who sends them to be cleaned and sterilized. If consumers have a subscription (about 30% of Loop users do), returning a container triggers the purchase of a new item to be sent. Non-subscribers put down a small deposit on the container and get it back when it’s returned. “Loop tries as best as it can to emulate the convenience of disposability to make it feel like a disposable system,” said Loop CEO Tom Szaky, who is also CEO of parent company TerraCycle. The worries surrounding reusability that have arisen amidst the COVID-19 pandemic haven’t seemed to apply to Loop, said Szaky, though they have been experiencing similar supply chain backups as other food and beverage companies. Though the nationwide online launch with Walgreens and Kroger was already in the works, it’s actually been accelerated to early this summer as more consumers have shifted to purchasing products online. “It’s not that single use is safe or unsafe, it’s not like reusable is safe or unsafe, it’s how you deploy those ideas that makes it safe or unsafe,” he said. “It’s the systems behind it that govern safety.” TerraCycle’s larger mission is to “eliminate the idea of waste,” said Szaky, through collecting and recycling materials that are not traditionally recyclable, like toothbrushes and candy wrappers, and also integrating waste back into products, like using ocean plastic in a Head & Shoulders bottle. With Loop, Szaky has taken the goal of waste elimination one step further, starting a division that “tries to solve waste without it ever occurring.” The root cause of waste is using things once, but single-use packaging hasn’t always been the norm, said Szaky, with milk bottles delivered by a milkman being a prime example. In fact, it only rose to prominence in the mid-1900s as packaging moved from being the property of the manufacturer to property of the consumer. “Do you want to own a coffee cup when there’s no coffee in it, or own a toothpaste tube when there’s no toothpaste in it?” said Szaky. “Why should we?” Owning the packaging comes at the price of the consumer, and as packaging is made cheaper, it’s usually made less recyclable. To address this problem, Loop partners with CPG companies to create reusable versions of their products that lower their carbon footprint, in a concept that Szaky said is “sort of like the idea of organic but instead of caring about farming practices, we care about reusability.” According to Szaky, brands are motivated to join Loop for two reasons: they get to innovate in ways they never have before, and they’re able to upgrade their sustainability. Once brands partner with Loop (and pay an onboarding fee), the company works with them to support the creation of sustainable packaging, like stainless steel ice cream containers and glass jars for beverages and nut butter. “Loop provides a much-needed innovation platform, challenging companies to take a fresh look at our value chains and integrate reusable product packaging as part of our efforts to waste-reduction,” said Laurent Freixe, Nestlé CEO for Zone Americas, in a press statement. “Nestlé is proud to be a founding investor and partner of Loop with the debut in the U.S of the Häagen-Dazs reusable container. It’s a critical part of our commitment to work with consumers to protect our planet for future generations.” Because new product development takes time, it can take from one to two years from the time brands sign on to the platform to actually begin shipping product to consumers. Szaky said of the 400 brands that have signed on, about 100 are currently shipping within the Loop system and the rest are in various stages of development. Partners like PepsiCo’s Tropicana orange juice, Purely Elizabeth granola, oatmeal and bars, Canadian brand Greenhouse’s kombucha and Nestle’s Chameleon Cold Brew are still in development. Retailers like Walgreens and Kroger are first launching Loop stores digitally, offering a selection of Loop products on their respective websites, before brick-and-mortar rollouts this fall where Loop will have its own section in the stores. Loop will also be rolling out in the United Kingdom, Canada, Germany and Japan. The company has also created its own private label brand, Puretto, to test consumer interest. Puretto items, which include products like cheddar crackers, pretzels and bagel chips, are usually sold for six to 12 months, long enough to show proof of concept, and indicate that a national brand is considering developing a product for the category. While individual companies, not Loop, ultimately set the price for items, Szaky said prices are typically kept close to that of the original product. In a time when certain products like baking ingredients or cleaning wipes are seeing online surges, there hasn’t been a push for one particular item on Loop. According to Szaky, products typically don’t perform “better or worse” on the platform. “If you buy a certain ecosystem of products and you like the idea of reusable, you’re buying that same ecosystem of products, but now in reusable,” he said.

It’s easy to toss plastic bottles and used paper into blue recycle bins, but when you want to step up your efforts, these school recycling programs are here for you! Whether you want to recycle bottle caps, juice pouches, or more, there’s an option below.   Many of these school recycling programs involve registering or signing up, which keeps you and your students accountable. And many of them reward you for your efforts—some even with cash or supplies! Some are contests that require creative thinking and teamwork. Whichever one you choose, everyone wins—especially the environment.  

1.  Help turn bottle caps into benches.

  Join Green Tree Plastics in their ABC Promise Partnership (a bench for caps). This exciting partnership requires registration where you pledge that children will be contributing and learning from this experience. Plus, set a goal weight for your students to work toward. For more insight into the program, take a peek at their Facebook page, Green Tree Plastics – ABC Partnership.  

2. Turn milk and juice cartons into garden structures.

  Register your school in the Carton 2 Garden Contest and commit to collecting at least 100 empty milk and juice cartons. Then get the creative juices flowing because the goal is to find a new use for the cartons by turning them into garden structures or other items. Document the entire process and submit your project—the grand prize winner receives a prize valued at $5,000! Receive lesson plans and tips when you complete registration.  

3. Make recycling fun with PepsiCo’s Recycle Rally.

  From engaging contests and rewards for schools to handy educational resources and fun ideas for recycling group activities, PepsiCo’s Recycle Rally has everything you need to take your recycling efforts up a notch. Free resources are available to all schools, but make the most of this school recycling program by enrolling as a Recycle Rally School. Once your school is up and running, track your recycling progress and earn points that can be redeemed for gift cards, supplies, and more.  

4. Earn points from TerraCycle.

  From household cleaners and cosmetics to food wrappers and baby food packaging, the recycling options through TerraCycle are endless. Search their available programs (be sure to look at which ones are accepting new participants), and find one that will be most applicable to your school, classroom, and community. The recycling you gather can be turned in to TerraCycle for points, and once you earn enough points, they can be redeemed for cash payments for your school.  

5. Compete for grants through Grades of Green.

  Register your school with Grades of Green to access clever and educational activities related to air, earth, energy, and waste. Plus semester-long virtual programs take your involvement up a notch. For example, the spring 2020 campaign is about reducing plastic. Teams are paired with a mentor and tasked with creating a campaign to reduce plastic, including the creation of a pitch video. The winning teams receive grants to fund their campaigns.  

6. Take ink cartridges and electronics back to Staples for cash rewards.

  If you’re frequently buying ink cartridges or other school supplies in bulk, it’s worth it to join the Staples rewards program. You’ll get $2 for every ink cartridge that you bring or ship back to Staples for recycling. Members also earn up to 5% back on in-store purchases. Every little bit adds up to major savings! Plus, it’s hard to know what to do with old electronics, but another program at Staples makes it easy. You can take any of your old electronics to a local store, no matter what condition they are in, and they will recycle it for you. This would be a great initiative to do to recycle old equipment at your school. Or you could offer to be a collection site for your community.  

7. Pop the tabs off aluminum cans and donate them to Ronald McDonald House.

  One of the easiest ways to encourage charitable giving and recycling in schools is by getting kids involved in a pop-tab collection program that benefits Ronald McDonald House Charities (RMHC). Set out containers in your classroom or throughout your school—maybe even turn it into a recycling contest between classrooms—and encourage students to collect tabs from family and friends and bring them to school. Please connect with your local RMHC Chapter first to ensure they accept pop tab donations. This is a great opportunity to help raise money for RMHC and teach kids about recycling!  

8. Host a shoe drive.

  Get in touch with Funds2Orgs to learn all about their shoe drive fundraising program and get signed up—you’ll even get your own fundraising coach to help you plan and prepare. The gently worn, used and new shoes you collect go to micro-entrepreneurs in developing countries who sell them to support their family. In return for your fundraising efforts, your school or organization will receive a check!  

9. Donate your used or broken crayons.

  Crazy Crayons offers a national Crayon Recycle Program for individuals and schools. Just send your crayons into the address provided, and they will turn them into repurposed, adorable crayon sets. You do have to cover shipping, but that’s a small price to pay for knowing your crayons aren’t sitting in a landfill.   Learn more about the PepsiCo Recycling program, Recycle Rally right here. You can get free recycling printables, games, resources, and more. Plus, you could earn recycling bins for your school! 

Take a look in your garbage and recycling bins: I bet a majority of it is food-related packaging and disposables. As a sustainability writer, advocate, consultant, and educator, I encourage people to check out their garbage (yeah, I’m that person), and one of the things that often comes up in conversation is how to shop in bulk and avoid packaging in our increasingly scarce grocery hauls.   Zero-waste grocery options are popping up all over and are making it easier than ever to shop waste-free. These shops and delivery services streamline the process of shopping and make living zero-waste a lot more feasible for the average consumer.   Package-free grocery stores like Precycle in Brooklyn and Nada in Vancouver are known for offering produce, spices, nuts, and even milk and eggs without packaging. According to Nada’s website, they’ve diverted over 30,000 containers from ending up in landfill or the recycling stream. They also house an in-store zero-waste cafe that uses surplus from the produce department, creating a circular economy within their shop.   And for those who like the convenience of shopping from home (many of us these days), Denver-based zero-waste delivery service Infinity Goods was founded by Ashwin Ramdas and co-founder Dani McClean to make zero-waste shopping as easy as possible.   “Dani and I were trying to live a plastic-free life — but with groceries, it was almost impossible,” explains Ramdas. “So much food comes in single-use packaging, we had to give up many of the foods we loved like pasta and ice cream, not to mention lugging around containers to multiple stores that had limited selections. We knew that if it was this difficult for us, it was that difficult for anyone trying to cut down on waste.”   Infinity Goods offers same-day delivery and provides provisions well beyond the bulk section, delivering hard-to-find package free items such as tofu, energy bars, and even ice cream (yes, they delivered me vegan, gluten-free ice cream in a mason jar and my life was basically complete). You save your jars, bags, and even recyclables and give them back on your next delivery, the company ensuring they get reused, properly recycled, or composted if necessary.   While Infinity Goods is currently local to Denver, other initiatives are reaching across the country and the world. The Wally Shop started as a zero-waste delivery service in New York City, and recently raised over $50k to expand its service nationwide.   Loop, founded by TerraCycle CEO Tom Szaky, was started with the mission to make it as easy as possible for consumers to shop in a low-waste manner for their usual goods. Launched in 2019, Loop has partnered with some of the largest companies that are making consumer packaged goods such as Unilever, P&G, and PepsiCo, as well as smaller brands like Burlap & Barrel and Melanin Essentials, to offer some of the most popular food, beverages, supplements, and beauty products in reusable goods. Once you’re done, you simply put your items back in the tote and they pick them up.   This both lowers the barrier to entry and allows consumers to keep enjoying their favorite products in a zero-waste manner. Loop is currently available in the mid-Atlantic, as well as select regions in Europe, with hopes to expand. While zero-waste grocery shopping has felt pretty niche for some time now, with the proliferation of options and larger companies getting on board, zero-waste delivery services such as Loop and Infinity Goods could well rival Amazon’s delivery services.   The important part is that shopping this way be simple — or maybe even easier — for the consumer. “We want to shift the conversation away from personal consumer responsibility,” Ramdas explains. “We will never solve the pollution crisis if we burden each individual with the responsibility of waste management.” And to do my part, I’ll continue to take my ice cream in mason jars, front door style, thank you very much.