For just about any “green” company, getting people interested in environmental issues is often an integral part of the underlying business model. TerraCycle is no different.

CBS News Correspondent Dan Raviv interviews TerraCycle's Vice President Albe Zakes on how to reduce, reuse,and recycle, while making the most out of your garbage.

TerraCycle is in the business of making traditionally non-recyclable waste streams recyclable for the first time. We’ve had a great deal of success in accomplishing this, thanks in no small part to the amazing individuals, families, schools and countless other groups collecting waste through the many TerraCycle Brigade programs.