It’s Eco Week at Byrdie, which means we’re digging into the best in sustainable beauty, from our fourth annual Eco Beauty Awards to what it really means to follow a zero-waste beauty routine. Consider this week your education on how to be a more eco-aware, knowledgable beauty consumer.    Lately, more and more beauty companies have started to pay attention to sustainable and recyclable packaging options in their production process—which is really good news for our planet. Why? “Some types of cosmetic packaging can take hundreds of years to break down in a landfill," explains Thomas S. Woznicki, VP of recycling facility Combined Resources, Inc. "During that time, they can release harmful greenhouse gasses into the environment."   Upcycling, recycling, or composting your beauty products don’t just save animals—it can save our environment too. Here’s how you can play a part in making the world a cleaner and greener place with cosmetics you use daily.   01of 05

Avoid Cellophane If You Can

  Cellophane, which is a thin wrapping material made from viscose (it’s considered a “plant-based plastic”), is used to package many beauty products. Even though it’s not recyclable, it is biodegradable (which means it eventually breaks down) and more environment-friendly than polyethylene plastics that are used to make plastic bags. You can compost cellophane in your composting bin along with food scraps. However, according to Woznicki, you should actually avoid cellophane altogether because the way its produced is environmentally harmful. “Most cellophane is produced using carbon disulfide, which is toxic to people working in production facilities and produces hazardous fumes,” Woznicki explains. Noted.   02of 05

Upcycle

  A new trend in the world of sustainable beauty is upcycling. Recycling is when you convert waste, like an empty lipstick stick, into reused material. Upcycling, on the other hand, is when you reuse a product you'd normally throw away, like an empty candle glass, and turn it into a new product, like a brush holder. There's lots of upcycling happening on the brand front, too. For example, beauty brand Town and Anchor teamed up with sustainable handmade jewelry brand CLED to repurpose empty oil bottles into chic earrings; another company, Upcircle Beauty, actually upcycles leftover natural ingredients from used coffee grounds and brewed chai tea spices to create their beauty products.   Other companies are making it their mission to upcycle single-use pieces. The Appalachian Wildlife Refuge, which treats injured and orphaned wild animals, has a program called “Wands For Wildlife” that upcycles mascara wands to clean wildlife. These old wands are used to remove fly eggs and larva from the fur and feathers of wild animals.   03of 05

Check Out TerraCycle

  If you have no idea where to start when it comes to recycling your beauty products, good news: here are companies dedicated to recycling beauty products for you. Recycling company TerraCycle, for example, has partnered with brands like Garnier, Kiehl’s, L’Occitane, ILIA, and more to offer customers recycling programs. Just mail your used bottles to TerraCycle or drop them off at an allocated location and they’ll make sure your products are recycled properly. Brands like Lush and MAC even offer rewards if you recycle their products through their program.   04of 05

Swap Out Cotton Pads

  Some cotton pads you use to remove makeup can be composted with food waste. But, keep in mind the toll on the environment it took to even make that product: that the same amount of water one person would drink over three years is used for one kilogram of cotton. Instead, try reusable makeup wipes—we like Face Halo—or these bamboo reusable cotton rounds.   05of 05

Always Rinse

  This may seem obvious, but read instructions on how to properly recycle your product before tossing it in the bin. "People shoud attention to the recyclable numbers on packaging," Woznicki says. “For example, HDPE (high density polyethylene) bottles are often used for personal care products and can be identified by the number 2 on the bottle. HDPE bottles are highly recyclable and can be recycled into things like garbage bags, bins, and even plastic lumber.” Whenever possible, skip plastic containers and opt for glass, which is almost endlessly recyclable without degrading in quality. (Click here for five eco beauty brands we love with recyclable packaging.)   Also, before tossing an empty bottle in the recycling bin, rinse it out to make sure there's no product left inside—otherwise, it won't be recycled at all. “Containers with product residue can contaminate the recycling load and end up in landfills," explains Woznicki. "Potentially harmful substances like hairspray or toxic chemicals can cause environmental damage. Leaving residue in recycling also can cause odors and attract bugs or rodents."

With Earth Day every day, our pals at L’Occitane are sharing some super-creative ways to upcycle your empty products, so you can have fun transforming your empties all while reducing waste in your home. Let’s get crafty! —Vita Daily   planting new terrariums. Turing your empty L’Occitane jars into plant pots is a simple and creative way to both add a touch of green into your home and repurpose those beautiful glass packaging—bonus points if you throw in some of your own compost!   flower power. Another way to bring a little bit of nature into your home is to repurpose an empty shower gel bottle into a stunning hanging vase for your most beautiful flowers. Simply tie some string around the bottle, place your favourite flowers inside and voilà! For some added fun, you can also change up the colour of the bottle with some paint.   spice it up! Upcycling your empty L’Occitane jars into cute kitchen storage is both easy and practical. Just clean out the empty jar, and use it to store anything from spices to nuts, small fruits and even leftover sauces.   wait it out. If you’ve tried out these ideas and still have empties that you don’t know what to do with, don’t worry! Just hold onto the packages until L'Occitane stores reopen again, bring in your empties and they will be recycled in partnership with TerraCycle. In exchange, you will receive 10 per cent off your next skin and body care indulgence purchase at L’Occitane.   loccitane.com

The L’Occitane Group has chosen Loop Industries as a key provider of 100 percent reused virgin-quality PET plastic. The L’Occitane Group, a worldwide manufacturer and retailer of normal beautifying agents and prosperity items, and Loop Industries, an innovation trend-setter in sustainable plastic, declared the marking of a multiyear supply agreement for Loop-marked 100 percent reasonable PET plastic. The assention will see the L’Occitane en Provence mark begin to join Loop PET plastic into its product packaging starting at 2022, empowering it to increment from its present 30 percent reused plastic to achieve 100 percent in its bottles by 2025 and put the Loop logo on all packaging containing Loop PET plastic. As the interest for feasible packaging solutions keeps on developing, Loop Industries has risen with upcycling innovation that permits utilization of plastic bottles and packaging, cover and polyester textile of any color, straightforwardness or condition and even sea plastics that have been debased by the sun and salt to give mark proprietors a practical plastic item that helps solve the plastic pollution issue and meets FDA prerequisites for use in food-grade packaging. Along these lines, when the Loop logo shows up on a package, it is an affirmation for customers that the plastic is sustainable. “Helping companies leverage their packaging as a symbol of their commitment to sustainability rather than a symbol of waste is one of our primary missions. We are so pleased to work with the L’Occitane Group, a leading premium retail brand, to do just that,” said Daniel Solomita, founder and CEO of Loop Industries, in a statement. “We are convinced that companies that make this transition, use sustainable packaging and encourage recycling will help restore our environment and create greater economic value.” The L’Occitane Group said it has always been conscious of the impact of packaging and the fundamental importance of eco-design and recycling. The company first introduced eco-refills in 2008 and currently proposes 15 L’Occitane en Provence eco-refill products. These not only use up to 90 percent less packaging than the original containers (representing a saving of 121 tons in 2018) but also lower carbon dioxide emissions thanks to the reduced product transport. The group is working with specialized suppliers to design lighter packaging that prioritizes recycled materials and aims to increase its current 84 percent technically recyclable plastic to 100 percent by 2025. Both Loop and L’Occitane realize that it is so critical to keep plastic in the economy and out of the shared environment. This assention supercharges L’Occitane’s capacity to close the circle on its plastic bottles. L’Occitane is going significantly further and is giving in-store reusing facilities to urge its clients to take an interest also. Since 2014, L’Occitane has been working with TerraCycle to give in-store reusing facilities to exhaust beautifyingcontainers and now offers in-store recycling at 30 percent of its owned stores across the world, aiming to reach 100 percent by 2025. “Our brand is inspired by nature, people and culture, and we have been using natural plant-derived ingredients and eco-friendly manufacturing for more than 40 years,” said Adrien Geiger, global brand director at L’Occitane en Provence, in a statement. “We are therefore very conscious of the importance of eco-design and sustainable packaging. We have been launching eco-refill products, in-store recycling and bottles made out of 100 percent recycled plastic for more than 10 years and are continuing to progress on this. The innovative technology that Loop provides is a game-changer that can help us fundamentally contribute to solving the growing global concern about plastic pollution. We are excited to sign with Loop, representing a significant shift in our approach to plastic.” The L’Occitane Group is utilizing the Sustainable Development Goals as a structure to proactively address its environmental challenges and contribute toward the worldwide exertion to lessen plastic pollution. As a major aspect of this, L’Occitane en Provence has marked the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment, an activity that is driving activity with businesses and governments to work on solutions that address the root and causes of plastic waste and pollution.

When my beauty products run out, I often find myself looming over the trash and recycling bins, debating which receptacle deserves my empties. If I throw them in the trash, will I turn on the TV and see a helpless sea turtle being impaled with the product I tossed? Will I be tagged in a viral video of a penguin with the subtitles “Thanks a lot Dana, now my lungs are full of glitter!”? If I opt for the recycling bin, will it even be recycled? SO MANY IFS. Even after working in the beauty industry for two decades, I don’t have all of the answers. I remember the moment my curiosity was heightened. I had just purchased a handful of new products and as I was unwrapping their plastic-on-plastic-on-plastic packaging, I became increasingly anxious about the ugly truth.   This industry is built on making people feel beautiful, but are we simultaneously devastating our planet? There’s an undeniable feeling of guilt when you throw something out that could have been recycled or repurposed, but once it’s out the door or down the chute, it’s “not your problem” anymore. The truth is, it’s still your problem; it’s our collective problem. Trash is like karma—it comes back to haunt you.   All of this waste is compromising our ecosystem and it’s making me nervous, so I asked Terracycle—a company that’s paving the way in recycling—to put my IFs to bed and give me the hard facts to share with you. Because garbage is scary and knowledge is power. I hope you learn as much as I did and take an extra moment to consider your options before your next purge.   What happens to a product once it hits the recycling bin?   Once a product is placed in a recycling bin, it begins a long process of sortation, separation, cleaning (if applicable), and processing before it can ultimately be recycled into a new product. For instance, plastics (a major component of much beauty and cosmetic packaging) may change hands through sales several times before it even begins processing. The Atlantic published a very comprehensive article a few years back that detailed a plastic bottle’s recycling journey.   What can we do at home to reduce waste from our personal beauty routines?   One tip that individuals can easily implement into their beauty routines is to replace disposable items like makeup wipes and sponges with durable, multi-use alternatives that can be washed and used again and again. Likewise, planning ahead of time for the end-of-life phase of the plastics that you can’t cut out is also advantageous. Consumers are invited to mail in or drop off various types of beauty care waste via TerraCycle’s free brand-sponsored recycling programs. However, it is important to remember that simply buying less is the single-most effective way to reduce beauty care routine waste.   When and how should we get rid of old or unwanted beauty products?   Great question. A lot of people have the best intentions when attempting to recycle their beauty or cosmetic products but forget to empty out any residual material. The presence of leftover material not only contaminates the original product (relegating it to landfill) but also risks contaminating more otherwise recyclable material that also encounters the residuals. Likewise, when emptying out products, it is important to remember to seal the residuals in a non-recyclable container and dispose of it in the normal garbage since some modern beauty products contain microbeads that risk exacerbating the plastic pollution crisis if flushed down the drain. Consumers can check their town’s recycling guidelines via the easy-to-use database maintained by Call2Recycle to avoid wish-cycling, a counterproductive practice that can cause recycling machinery to break down and that contaminates otherwise recyclable material. They are also invited to see if their waste can be recycled through any of TerraCycle’s free recycling programs.   Where do the majority of beauty products end up?   Unfortunately, much of the beauty product waste generated worldwide is destined for landfills and, in the worst possible scenarios, it contributes to litter or the plastic pollution of natural marine habitats. The Ocean Conservancy reports that “every year, 8 million metric tons of plastics enter our ocean on top of the estimated 150 million metric tons that currently circulate our marine environments.” While it is unclear how much of that ocean plastic is a result of people’s beauty routines, a 2014 study by Care to Recycle reports that while an impressive 95% of consumers claim to recycle waste produced in their kitchens (aluminum cans, glass bottles, etc.) only about half do so in other rooms, including the bathroom where a large volume of beauty/cosmetic waste is generated. So, it can be extrapolated that much of the beauty/cosmetics waste that can actually be recycled municipally (like glass bottles and some plastic shampoo or lotion bottles) is not finding its way to a recycling center.   How much waste does the beauty industry account for?   According to a study by Zero Waste Week and an article published by Stylist, the global cosmetics industry produces 120 billion units of packaging every year, which translates to the yearly loss of 18 million acres of forest. To put this statistic into perspective, after just six decades of producing plastic en masse (a staple material in most beauty product packaging), 8.3 billion metric tons have been produced and 91%, the overwhelming majority, has not been recycled.   Can you name a few beauty brands that are taking necessary steps to make a positive change in the waste department?   Over the years, many notable beauty and cosmetic brands have sponsored free recycling programs through TerraCycle to solve for their product’s end-of-life cycle. To name a few, Garnier, Burt’s Bees, eos, Herbal Essences, L’Occitane, Josie Maran, Limelife by Alcone, and Paula’s Choice all currently have TerraCycle programs, and Head & Shoulders partnered with TerraCycle to create the world’s first recyclable shampoo bottle made with beach plastic in 2017.   How can brands better educate their consumers about recycling?   Brands can help their consumers recycle their products by prominently displaying the product’s recycling symbol and number on their packaging along with the advisory that they should first check what type of plastics are recycled in their town. Likewise, many brands (such as Febreze) have TerraCycle’s symbol on their packaging to denote that their product is recyclable via a TerraCycle program.   Would you agree that manufacturers should be leading innovation, since they’re typically the first point of contact when it comes to packaging?   Manufacturers have responded to the plastic pollution crisis with several alternatives, namely compostable plastic containers. While these products are certainly innovative since they are produced from renewable resources as opposed to petrochemicals, it is important to note that, according to Greenbiz, “If these materials are not correctly disposed of at their end of life, they will cause just as much damage to our land and marine environments as traditional petrochemical-based plastic litter.” Simply put, there has yet to emerge a “silver bullet” that is poised to solve our plastic pollution crisis. As TerraCycle’s founder and CEO Tom Szaky says, one of the best ways to elicit change is by voting with your dollar since, while we may cast a vote for a political candidate every so often, we decide what brands to support every day through the purchases we make. If brands are willing to innovate by making their product packaging more environmentally friendly, the conscious consumer will respond to their efforts. A lot of brands have already reacted to increased consumer demand for more eco-friendly packaging by either cutting-down on existing packaging or by reinventing their packaging from the ground up through TerraCycle’s Loop, a platform designed to take us from disposability to reusability through cutting-edge technology and packaging design.   What are the most conscious options for packaging that exist today?   Since much of the packaging currently utilized by beauty brands is comprised of different materials like plastics, glass, and metals, it can be too costly (in terms of time and money) to separate and process. As a result, much of the beauty packaging waste thrown in the blue bin is sorted out by municipal recycling centers and relegated to landfills because even if the consumer does their best to recycle the conventionally recyclable parts of beauty/cosmetic packaging (i.e. cardboard, #1 and #2 plastics, and glass bottles), the remaining pumps, trigger heads, and product tubes are still not accepted by many municipal recycling programs. A good example of this phenomenon are deodorant tubes, described in an article by National Geographic. While the consumer can easily recycle the cardboard box the deodorant might be packaged in, they would need to dismantle the entire deodorant tube (including its tiny plastic pieces) in the hopes of getting it recycled. Even then, the separated plastic components will not be recycled if the municipal recycling facility does not process that specific type of plastic. Even with the best intentions, the act of throwing waste in the blue bin without first consulting your town’s recycling guidelines is known as wish-cycling and is a major stressor for recycling experts. To avoid this, it is recommended that consumers check their town’s specific guidelines via the resource offered by Call2Recycle. Reusable packaging, like that employed by TerraCycle’s Loop, is resoundingly the most eco-conscious option, but since glass is 100% recyclable and can be recycled continuously without any loss in the resulting quality, it is the next best thing compared to reusable models.   What advice would you give a founder who’s in the research & development phase of a future brand?   As aforementioned, eco-friendly packaging design, in the form of reuse models such as Loop, or containers that utilize recycled or less overall material, seem to be the trajectory of packaging design. As consumers become hyper-aware of environmental stories like the Great Pacific Garbage Patch, for instance, they will begin to expect more environmentally friendly alternatives.   How is TerraCycle helping brands make a smaller environmental footprint?   The following is an excerpt from TerraCycle’s website on the environmental benefits of recycling through TerraCycle: “By sending waste to TerraCycle you will avoid it ending up as litter, in a landfill or incineration facility. Instead, new materials and products will be made with your collected waste, reducing the need to extract new materials from the planet. This avoided impact is not small; for an average product over 90% of the environmental impact comes from extracting and refining the raw materials from which it is made.”   Well, there you have it. As members of the beauty industry, we need to wake up and start making some serious changes. As TerraCycle said above, there are a handful of simple things we can all do to help…  

1. Send our used products to TerraCycle, which is free and takes two seconds to sign up for.
2. Discard residue from packaging in a non-recyclable container (aka any type of multi-layered plastic bag or pouch) and throw it in the trash instead of flushing it into the water system.
3. Buy less single-use products like wipes and sponges and switch to reusable options instead.
4. Contact your local government officials to find out best recycling practices.
5. Shop less.
6. Spread the word and share this article with your community.

  Here’s to making smarter choices for our planet! Photo: Angela Compagnone via Unsplash DANA RAE Dana Rae is a published makeup artist with two decades of experience in the beauty industry. She is also a founder, product innovator, brand consultant, contributing writer, and creative.

Climate change is hard to deny when we see how much change has happened in the time we’ve been practicing social distancing due to the COVID-19 pandemic. Last month, the carbon dioxide levels in New York City were 50% lower than they were in March 2019. Environmentalists are also tracking the air pollution above Wuhan province in China; it went down significantly for two months while everyone was in isolation and is now creeping back up.   While we wrestle with these challenging times, many are starting to see what the human impact on our planet really looks like.   You’ve likely heard the statistic that less than 11% of plastic is actually recycled properly in Canada. But did you also know that every year in the U.S.A., according to the Environmental Protection Agency, over two billion razors and refill blades are sent to landfill? Even worse, that stat is actually from a 1988 report, and that number has likely gone up exponentially since then. If you do math and consider that we have similar spending habits to our neighbours to the south, Canada has about 10% the amount of people as the U.S., so it would track that we throw away about 200 million disposable razors each year, at minimum.   The above data notwithstanding, Canadian stats on how much plastic waste actually comes from the beauty and self-care sector are very elusive. Unless brands release their numbers on products sold, it’s hard to estimate the actual amount of plastic that ends up in landfills. Nonetheless, it’s safe to assume a lot of plastic gets thrown out because of our Sephora sprees.   So what does all the doom and gloom have to do with you and your beauty and personal care habits? Well, there are a few ways to make sure that you’re doing the most you can when it comes to not adding to our already massive recycling problem. “One of the best ways to make sure that change happens is to make the companies understand that you really care about this issue,” says Vito Buonsante, plastics program manager at Environmental Defence Canada. “People can only do so much. It’s not really their responsibility to control the waste; it’s more on the company.”   Buonsante recommends that we take a look at what we’re purchasing and start giving our money to brands that offer recycling programs or that use more easily recycled materials, like glass and tin, as opposed to plastic. If it’s absolutely necessary to buy plastic, check that the container has a 1 or 2 plastic rating, which can be found on bottles inside the recycle symbol. Those numbers are the most desirable for recycling programs (the system ranks up to a 7). “The problem with packaging in the beauty industry is that it is often made of mixed materials, therefore it becomes pretty difficult to recycle,” says Buonsante. In short, try not to buy cosmetic products with a plastic rating of 3 or higher.   Strongly expressing your environmental concerns to your member of parliament and local city councillor is also helpful, says Buonsante, as is signing plastics-focused petitions and supporting environmental charities (like the Canadian Parks and Wilderness Society, Ecotrust Canada or any local conservancy groups) so they can continue to help push things forward.   And now, while we’re taking social distancing measures very seriously, perhaps we can also help curb our plastic waste anxiety (because really, we don’t need another thing to fret about) by looking into the following ways to make our beauty routine a little more environmentally friendly.   Here are four of the best ways to reduce your beauty waste.  

1. Recycle empties in-house, get free products

  First off, as Buonsante mentioned, think about the brands you invest your hard-earned money in. One way to do that is by choosing brands that already have an in-house recycling program.   The Back to M.A.C program has been around since the early 1990s, making them a true recycling pioneer. The Canadian-founded brand will take back six primary packaging containers (they have a system where you can bring in any containers during your next purchase, and they’ll track how many you have instead of you having to collect them!) in exchange for a lipstick, lipgloss or single eyeshadow.   If you’re a big Creme de Corps fan, you will receive one stamp for each full-sized empty bottle of the body cream that you bring back to a Kiehl’s location to be recycled. Once you have collected ten stamps, you’ll get any travel-sized product that your beauty-loving heart desires.   Over at Lush, when you bring back five of the classic black containers, you can receive one of 16 fresh face masks from the brand.  

2. Then take your recycling game to the next level with TerraCycle

  Look to recycling programs like TerraCycle to help reduce your environmental impact; when you purchase a waste box from the company, simply fill it up with items that your local municipality will not take, and TerraCycle will refurbish, recycle or upcycle each item. The team at TerraCycle will take almost anything that is difficult to recycle—they have even found a way to recycle cigarette butts! Plastic containers become park benches, picnic tables, playgrounds, and so much more. Most municipalities have different rules on recycling (please note yours before you throw away your plastics), so for anything that won’t be picked up curb-side, this program is a great solution.   If the TerraCycle boxes are too pricey (they start at $54, including shipping) some brands and stores are partnering with the program to help clients be mindful of their waste without incurring the cost. These include The Detox Market (all three Toronto locations will take any type of beauty waste) and Pure + Simple (the Ontario-based shop will take back all their empties to be recycled).   Big brands like Burt’s Bees, L’Oréal, Weleda, Gillette and L’Occitane have a partnership with TerraCycle where you can send back your empties for recycling (check their website for how to ship back bottles). And, perhaps it’s time to make more use out of these recycling options—Buonsante notes that most people are not aware that they exist—especially considering that most shops are still closed for the foreseeable future.  

3. Try refillable beauty products

  A big trend in the beauty and personal care space is brands offering products in refillable packaging. “When it comes to reusable containers that can be sent back, the products are likely a bit more expensive,” notes Buonsante. But with time, hopefully the prices will even out. “That is where we hope the market will continue to go.”   Back in early 2019, TerraCycle’s founder announced a pilot project called Loop. Major brand’s signed onto the program, which launched in NYC and Paris. Now, Loblaws is looking to launch a Loop pilot project in Canada this summer. So what exactly is Loop? Essentially, brands have started putting their products into reusable and recyclable tin containers. This has allowed brands to be a touch more design-focused in their new labeling (most brands have pared down their logos for this project), while consumers can use the product and send the tins back, where they will either be cleaned and reused, or, if they’re too weathered, they will be recycled.   In the meantime, for the makeup and skincare obsessives, look to companies like Kjaer Weis (the luxe Scandinavian eco-brand’s packaging is quite gorgeous), Elate cosmetics (this Canadian brand uses beautiful bamboo as their outer packaging, offering refillables for everything in their lineup!), Clove and Hallow (the west coast cosmetics brand offers refillable compacts!) and Cocoon Apothecary (a Toronto brand who will take back bottles, sanitize them and reuse them in their supply chain) for refillable options. Some bigger brands, like Paul and Joe, Make Up For Ever and Guerlain, also offer refills, mostly for powder products like highlighters, eye shadows, blushes and pressed powders.   Going local, look to eco-friendly shops that offer bulk product (new ones are popping up all the time!), like Nada in Vancouver, Eco + Amour in Toronto and The Tare Shop in Halifax. At bulk shops, you can bring your own containers or purchase some from the store, and they will weigh each of the products to determine what you owe.  

4. Choose product packaging wisely

  Making sweeping changes to our beauty routine may seem difficult, but one simple change is to choose packaging materials wisely. A lot of indie brands include glass or other recyclable materials in their packaging, making them with very little plastic or entirely plastic-free.   A few local Canadian brands that are ahead of the curve here include Boosh (a lipstick line from a young female entrepreneur with tubes made out of tin), Unwrapped Life (a brand of shampoo and conditioner bars that are wrapped only in recyclable paper and cardboard), deodorant brand Routine. (a Calgary line that sells beautifully scented, natural cream formulations in glass jars with a tin lid, and will have stick deodorants housed in cardboard and post consumer recycled plastic packaging), WellKept (a line of brass safety razors that eliminates the need for disposables and are oh-so-chic!), and Toronto-based Sahajan (this ayurvedic line comes in beautiful brown glass bottles).   Other international faves include Biologique Recherche (a beauty editor favourite with serums in glass dropper bottles that is now available at Miraj Hammam Spa in Toronto and Vancouver), and Tata Harper (her gorgeous green glass containers set the standard for clean beauty packaging when they launched in 2010).

Climate change is hard to deny when we see how much change has happened in the time we’ve been practicing social distancing due to the COVID-19 pandemic. Last month, the carbon dioxide levels in New York City were 50% lower than they were in March 2019. Environmentalists are also tracking the air pollution above Wuhan province in China; it went down significantly for two months while everyone was in isolation and is now creeping back up.   While we wrestle with these challenging times, many are starting to see what the human impact on our planet really looks like.   You’ve likely heard the statistic that less than 11% of plastic is actually recycled properly in Canada. But did you also know that every year in the U.S.A., according to the Environmental Protection Agency, over two billion razors and refill blades are sent to landfill? Even worse, that stat is actually from a 1988 report, and that number has likely gone up exponentially since then. If you do math and consider that we have similar spending habits to our neighbours to the south, Canada has about 10% the amount of people as the U.S., so it would track that we throw away about 200 million disposable razors each year, at minimum.   The above data notwithstanding, Canadian stats on how much plastic waste actually comes from the beauty and self-care sector are very elusive. Unless brands release their numbers on products sold, it’s hard to estimate the actual amount of plastic that ends up in landfills. Nonetheless, it’s safe to assume a lot of plastic gets thrown out because of our Sephora sprees.   So what does all the doom and gloom have to do with you and your beauty and personal care habits? Well, there are a few ways to make sure that you’re doing the most you can when it comes to not adding to our already massive recycling problem. “One of the best ways to make sure that change happens is to make the companies understand that you really care about this issue,” says Vito Buonsante, plastics program manager at Environmental Defence Canada. “People can only do so much. It’s not really their responsibility to control the waste; it’s more on the company.”   Buonsante recommends that we take a look at what we’re purchasing and start giving our money to brands that offer recycling programs or that use more easily recycled materials, like glass and tin, as opposed to plastic. If it’s absolutely necessary to buy plastic, check that the container has a 1 or 2 plastic rating, which can be found on bottles inside the recycle symbol. Those numbers are the most desirable for recycling programs (the system ranks up to a 7). “The problem with packaging in the beauty industry is that it is often made of mixed materials, therefore it becomes pretty difficult to recycle,” says Buonsante. In short, try not to buy cosmetic products with a plastic rating of 3 or higher.   Strongly expressing your environmental concerns to your member of parliament and local city councillor is also helpful, says Buonsante, as is signing plastics-focused petitions and supporting environmental charities (like the Canadian Parks and Wilderness Society, Ecotrust Canada or any local conservancy groups) so they can continue to help push things forward.   And now, while we’re taking social distancing measures very seriously, perhaps we can also help curb our plastic waste anxiety (because really, we don’t need another thing to fret about) by looking into the following ways to make our beauty routine a little more environmentally friendly.   Here are four of the best ways to reduce your beauty waste.  

1. Recycle empties in-house, get free products

  First off, as Buonsante mentioned, think about the brands you invest your hard-earned money in. One way to do that is by choosing brands that already have an in-house recycling program.   The Back to M.A.C program has been around since the early 1990s, making them a true recycling pioneer. The Canadian-founded brand will take back six primary packaging containers (they have a system where you can bring in any containers during your next purchase, and they’ll track how many you have instead of you having to collect them!) in exchange for a lipstick, lipgloss or single eyeshadow.   If you’re a big Creme de Corps fan, you will receive one stamp for each full-sized empty bottle of the body cream that you bring back to a Kiehl’s location to be recycled. Once you have collected ten stamps, you’ll get any travel-sized product that your beauty-loving heart desires.   Over at Lush, when you bring back five of the classic black containers, you can receive one of 16 fresh face masks from the brand.  

2. Then take your recycling game to the next level with TerraCycle

  Look to recycling programs like TerraCycle to help reduce your environmental impact; when you purchase a waste box from the company, simply fill it up with items that your local municipality will not take, and TerraCycle will refurbish, recycle or upcycle each item. The team at TerraCycle will take almost anything that is difficult to recycle—they have even found a way to recycle cigarette butts! Plastic containers become park benches, picnic tables, playgrounds, and so much more. Most municipalities have different rules on recycling (please note yours before you throw away your plastics), so for anything that won’t be picked up curb-side, this program is a great solution.   If the TerraCycle boxes are too pricey (they start at $54, including shipping) some brands and stores are partnering with the program to help clients be mindful of their waste without incurring the cost. These include The Detox Market (all three Toronto locations will take any type of beauty waste) and Pure + Simple (the Ontario-based shop will take back all their empties to be recycled).   Big brands like Burt’s Bees, L’Oréal, Weleda, Gillette and L’Occitane have a partnership with TerraCycle where you can send back your empties for recycling (check their website for how to ship back bottles). And, perhaps it’s time to make more use out of these recycling options—Buonsante notes that most people are not aware that they exist—especially considering that most shops are still closed for the foreseeable future.  

3. Try refillable beauty products

  A big trend in the beauty and personal care space is brands offering products in refillable packaging. “When it comes to reusable containers that can be sent back, the products are likely a bit more expensive,” notes Buonsante. But with time, hopefully the prices will even out. “That is where we hope the market will continue to go.”   Back in early 2019, TerraCycle’s founder announced a pilot project called Loop. Major brand’s signed onto the program, which launched in NYC and Paris. Now, Loblaws is looking to launch a Loop pilot project in Canada this summer. So what exactly is Loop? Essentially, brands have started putting their products into reusable and recyclable tin containers. This has allowed brands to be a touch more design-focused in their new labeling (most brands have pared down their logos for this project), while consumers can use the product and send the tins back, where they will either be cleaned and reused, or, if they’re too weathered, they will be recycled.   In the meantime, for the makeup and skincare obsessives, look to companies like Kjaer Weis (the luxe Scandinavian eco-brand’s packaging is quite gorgeous), Elate cosmetics (this Canadian brand uses beautiful bamboo as their outer packaging, offering refillables for everything in their lineup!), Clove and Hallow (the west coast cosmetics brand offers refillable compacts!) and Cocoon Apothecary (a Toronto brand who will take back bottles, sanitize them and reuse them in their supply chain) for refillable options. Some bigger brands, like Paul and Joe, Make Up For Ever and Guerlain, also offer refills, mostly for powder products like highlighters, eye shadows, blushes and pressed powders.   Going local, look to eco-friendly shops that offer bulk product (new ones are popping up all the time!), like Nada in Vancouver, Eco + Amour in Toronto and The Tare Shop in Halifax. At bulk shops, you can bring your own containers or purchase some from the store, and they will weigh each of the products to determine what you owe.  

4. Choose product packaging wisely

  Making sweeping changes to our beauty routine may seem difficult, but one simple change is to choose packaging materials wisely. A lot of indie brands include glass or other recyclable materials in their packaging, making them with very little plastic or entirely plastic-free.   A few local Canadian brands that are ahead of the curve here include Boosh (a lipstick line from a young female entrepreneur with tubes made out of tin), Unwrapped Life (a brand of shampoo and conditioner bars that are wrapped only in recyclable paper and cardboard), deodorant brand Routine. (a Calgary line that sells beautifully scented, natural cream formulations in glass jars with a tin lid, and will have stick deodorants housed in cardboard and post consumer recycled plastic packaging), WellKept (a line of brass safety razors that eliminates the need for disposables and are oh-so-chic!), and Toronto-based Sahajan (this ayurvedic line comes in beautiful brown glass bottles).   Other international faves include Biologique Recherche (a beauty editor favourite with serums in glass dropper bottles that is now available at Miraj Hammam Spa in Toronto and Vancouver), and Tata Harper (her gorgeous green glass containers set the standard for clean beauty packaging when they launched in 2010).

T he beauty industry is notorious for using attractive packaging to entice customers – a marketing ploy that doesn’t always translate to being environmentally friendly (we’re looking at you, single-use plastic). In 2020, nothing is prettier than the three Rs. Make reduce, reuse and recycle an essential part of your beauty routine by choosing products in recycled materials or in packaging that’s reusable, refillable or recyclable. In the latter case, check the official recycling guidelines in your municipality to ensure that your packaging is blue bin approved. For example, the City of Toronto, where I live, doesn’t recycle black plastic (you can also get all your recycling information in Toronto on the TOwaste app).   To reduce new plastic production, some beauty brands are making bottles out of post-consumer recycled plastic. Others are partnering up with organizations like TerraCycle to collect hard-to-recycle materials. In 2018, L’Occitane launched its recycling program, where participating boutiques collect and recycle used beauty, skincare and hair care packaging from any brand. Clarins recently added collection boxes for its used packaging to all of its Hudson’s Bay counters. Burt’s Bees, mean-while, offers prepaid mailing labels for its used products to be shipped directly to TerraCycle.   Others have embraced the circular economy, where companies take back their products after use to be reused or recycled (think old-school glass milk bottles). M.A.C, for example, rewards customers with free products when they return their primary packaging, such as foundation bottles and lipstick tubes, to the Back-to-M.A.C program. How’s that for better beauty with benefits?   When brands do their part by using earth-friendly packaging, it’s up to you to make sure that it’s disposed of properly. Take Kaia Naturals’s The Vitamin Cleanse, for example. These all-natural wipes are fully compostable, but if they’re tossed in the garbage or flushed down the drain, that bio-degradation isn’t going to happen. “If people don’t know how to deal with the end product, it won’t actually reach the objective,” says Kaia founder Mary Futher. “The manufacturer can only do so much. You have to do the rest.”  

Best Bets

Refillable: M.A.C. Loud & Clear Lipstick in Baroque The Internet, $24, maccosmetics.ca TerraCyclable: Burt’s Bees Voluminizing Mascara, $14, shoppersdrugmart.ca Reusable: Lastswab Beauty, $18, lastobject.com (Check out six ways to go eco-friendly in under 24 hours.) Some ingredients used in personal care products, such as preservatives and fragrances, have been linked to a host of negative health issues, from contact dermatitis to fertility problems. The Canadian Cancer Society reports that phthalates, found in some nail polishes and perfumes, are being studied for their potential link to cancer. That risk has led to the green beauty movement and a demand for more-natural products that contain ingredients that are easy to recognize, typically in the form of organic botanicals, such as aloe, shea butter and coconut oil.   Though buying organic was costly at one time, it doesn’t have to cost an arm and a leg because greater consumer demand for natural alternatives has given brands an incentive to find ways to bring prices down. “It was our goal to give women an accessible, organic cosmetic range that they can easily buy and use daily,” says Anne Requier, a skincare lab engineer at Garnier International who recently introduced the certified-organic Bio range to Canada.   At Herbal Essences, an endorsement by the Royal Botanic Gardens, Kew, in the UK verifies the efficacy of the brand’s botanical ingredients, such as aloe. “Because they have the biggest plant collection in the world, they can go back and get the standard,” says Rachel Zipperian, principal scientist for Herbal Essences. “They know exactly what aloe is supposed to look like, and they’re able to confirm that the aloe we’re using is high in [anti-oxidant] polysaccharides.”   For some, the future lies in clean beauty, a term used to describe products that include synthetic ingredients that mimic natural ones but can also be more stable, sustainable and even pure because this process eliminates potential contamination from toxins, pesticides and heavy metals. One such example is squalene, which was traditionally harvested from shark livers and olives to add moisturizing benefits to skincare. The California-based brand Biossance takes a different approach thanks to parent company Amyris, which bioengineered a plant-based, stable squalene using fermented sugar cane from Brazil, a plant that requires less resources than olives. (Check out the best mini clean beauty products to test drive.)   When it comes to understanding what’s going in your body, the onus is ultimately on you. According to Health Canada’s guidelines, labelling cosmetic ingredients is important because it “helps Canadians make more informed decisions about the cosmetics they use since they are able to easily-identify ingredients they may be sensitive to.” Reading the label sounds simple enough, but is it something that most of us are doing? According to Biossance president Catherine Gore, the answer is no. “It’s not that clear that you have to,” she says.   There are resources that educate us on product ingredients, such as Clean at Sephora and Environmental Working Group, but sometimes this wealth of information can lead to confusion. To help cut through the noise, Gore and her team at Biossance launched The Clean Academy, a series of YouTube videos hosted by Queer Eye grooming expert Jonathan Van Ness. Their mission is to offer real answers to topics that confuse us most at the beauty counter. “The tricky thing is that there’s a lot of information and sometimes that can be a lot to absorb,” explains Gore. “It’s also quite complicated in terms of some of the answers. We wanted to offer a platform that helps do that in a fun and entertaining way.”  

Best Bets

Endorsed by Kew Gardens: Herbal Essences Bio Renew Potent Aloe & Hemp Shampoo and Conditioner, $8 each, herbalessences.ca EWG-Approved: Biossance Squalane + 10% Lactic Acid Resurfaving Night Serum, $82, biossance.com Certified Organic: Garnier Bio Lavandin Facial Oil, $25, walmart.ca (Check out the 12 toxic ingredients that can be found in beauty products.) Animal lovers, rejoice! Being cruelty-free is finally cool. And we have The Body Shop to thank for that. Back in 1989, it was the first global beauty company to lobby for an end to animal testing. Today, the company has been joined by many others, including makeup giant CoverGirl, which went cruelty-free in 2018. “Listening to our consumers, we started this journey with CoverGirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale,” said Camillo Pane, former chief executive officer of CoverGirl’s parent company, Coty. Broadly speaking, a cruelty-free designation means that the product was developed without any testing on animals, while vegan means that the product does not include any animal-derived ingredients.   To find out where your favourite brands stand, it’s important to do your research, as product formulation isn’t always transparent and animal testing may occur at the ingredient level. Leaping Bunny is an organization that vets beauty products for compliance at all points (CoverGirl is the largest makeup brand with Leaping Bunny’s stamp of approval). Its Cruelty-Free App makes it easy to check on the go.  

Best Bets

The Industry Giant: Covergirl Clean Fresh Skin Milk Foundation, $13, shoppersdrugmart.ca The Pioneer: The Body Shop Shea Body Butter, $21, thebodyshop.com The Makeup Maestro: Kat Von D Beauty Tattoo Liner, $27, sephora.com Now that you’ve learned about the 3Rs for beauty products, check out the sustainable wellness items our editors love.

Scary fact #1: We dump around 2.12 billion tons of waste every year. Scary fact #2: As it stands, 75 percent of waste—including beauty products—in the U.S. is recyclable, yet only 30 percent is actually being recycled, according to the EPA. Unfortunately, your beauty routine has a major environmental impact, thanks to the overwhelming consumption of plastic and ingredients that may not be eco-friendly. Although it’s important to note that being sustainable is more than just a trend—it's the right thing to do all year long—with Earth Day coming around, there’s no better time to give your beauty routine an eco-friendly makeover. Here are five mistakes you’re probably making right now, and the appropriate solutions to fix them.

You’re not recycling your empties.

  Let’s kick it off with the most egregious beauty sin: not recycling your empties. Throwing your beauty products into the trash is a small move that has big consequences for our landmines and oceans.   The solution: Get yourself a dual compartment bin ($65; homedepot.com), that has a section for waste and another for recyclables. That way, when you go to throw any trash away, you’ll be reminded to recycle whenever possible.   If you don’t have a go-to source for dropping off your recyclables, beauty brands like Unilever have partnered up with Terracycle to collect hard-to-recycle items from around the world and convert them into consumer products. Not only will they pay for all shipping costs, they’ll also make a donation to charity for each brigade collection they receive.   Also, keep an eye out for beauty brands that offer recycling options in-house. L’Occitane has a great initiative where you can take any full-sized product from any brand to the store and it will give you 10 percent off any new full-sized product you buy that day. Origins allows you to bring back any empty Origins containers to the counter and the brand will ensure they are recycled. And Back to MAC is a program that gifts shoppers a free lipstick once they have returned six full-size empties to the store.  

2You’re buying from unsustainable brands.

  The beauty world is full of murky waters, especially when it comes to product sourcing. From vaguely worded promises to unclear labeling systems, brands that tout “cruelty-free” can have some misleading fine print.   The solution: Do your research! Ensure the brand is truly cruelty-free and against animal testing. The leaping bunny symbol is a guarantee that none of the products have been tested on animals. Sephora also has a green checkmark indicating products that are free of certain questionable and unwanted ingredients. Put down any product that contains phthalates, mercury, toluene, lead, or formaldehyde, as these chemicals are considered to be some of the most damaging to the planet.   When you’re shopping, look for sustainable beauty brands that have thoughtful packaging. Try to avoid Styrofoam, cartons, and PVCs where possible. Any packaging made with recycled material will be recyclable and likely list a disclaimer on the container. Case in point: Tata Harper‘s packaging is bottled in reusable and recyclable glass (with soy ink used for the labeling), while 85 percent of Aveda’s skincare and haircare products are made of 100 percent recycled materials.  

3You’re using disposable makeup wipes every day.

  As useful as single-use makeup wipes are, the cotton used to create makeup removal pads and buds are not biodegradable and don’t easily break down, causing too much trash to stack up in our landfills. What’s worse is that some are actually individually wrapped in plastic, doubling the amount of waste produced.   The solution: If you use a small mountain of cotton balls or wipes on the daily, consider switching to washable, reusable pads, like the Makeup Eraser Cloth ($20; sephora.com), that only require water to work. Not only will you be doing a huge favor for the environment, you also won’t have to restock as often and you’ll be saving your skin from all those harmful pesticides in regular cotton balls.  

4You’re not taking advantage of refill programs.

  Chances are you have some holy grail beauty products that you swear by—and you simply toss 'em and order another when you reach the bottom of the tube. Well, you might want to check if your favorites are refillable. More and more beauty brands are starting to offer intelligent refill systems that allow you to reuse your existing jars and containers.   The solution: Limit your packaging consumption with refillable makeup and skincare products. Myro, a chic deodorant company, has a subscription service that periodically sends you new scent cartridge refills that are ready to be popped in whenever you're running low. Rituals, an ayurveda-inspired bath and body brand, offers eco-friendly refills for their skincare and body products—just take out the bottom of the jar and replace. And Kjar Weis is a sustainable makeup brand with gorgeous compacts that can be used again and again. Simply remove the cartridge and refill with a fresh one when you hit pan.   But wait, there’s more! Loop is a program that gives customers the chance to buy products from beauty brands, like Dove, Pantene, and The Body Shop, while renting the packaging. You just pay for the contents and a deposit for the bottle and it’s delivered to your door via a carbon-neutral mode of transport. Let Loop know when you’re running low, return the empty bottle to be cleaned, and they’ll send a new product to you in reused packaging.  

5You’re a serial beauty dater.

  Every beauty lover is probably guilty of this one (myself included). Do you like to use different beauty products on rotation? From those products, do you tend to barely dip in before moving on the next one? If you’ve answered yes, you’re a serial beauty dater. This mindset feeds into the buy-and-throw-away mentality, which takes a hard toll on the environment (and your bank account).   The solution: Streamline your beauty routine! A good system to practice: Only add one new product to your routine once you’ve finished another one.   If you want to experiment, try doing it with brands that remove packaging from its products altogether. Lush, Ethique, and Love Beauty and Planet all have shampoo bars that come wrapped in recyclable paper that clean your hair without ingredients that hurt the environment when they go down the drain. Meow Meow Tweet and Davines also has a wide range of products, from bar soaps to facial products, that utilize paper tubes instead of plastic.   Now, if you do have a stash of products you just don't want anymore, lilah b. has a system that takes away your unwanted beauty goods (even if it's not theirs) for free. Just e-mail declutter@lilahbeauty.com to receive a prepaid return shipping label and ship over your unwanted stuff. They'll work with a dedicated partner to process and recycle them so you get to declutter and give back to the system.

With a large portion of storefronts shuttered across the country, the retail business is being slammed by the fight against COVID-19. In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 12 retailers: What can beauty brands do to help you get through this crisis?

Empty it out

  As a rule of thumb, containers need to be rinsed and free of product before being recycled.   Fragrances and products like nail varnish, polish remover and aftershave are considered hazardous waste and unsafe for recycling.   “Anything that has product left in it should go back to a household hazardous waste depot, where they make sure the materials go in the right place,” says Nadine Kerr, manager of resource recovery for Solid Waste Management Services at the City of Toronto.   “It can cause equipment breakdown and hazards for the people who are working at these facilities.”   In particular, aerosol cans must be completely emptied and depressurized – failure to remove excess product can cause an explosion while the can is being processed. Waste processing varies between municipalities.   In Toronto, the main guide for recycling protocol is the TOwaste app. Elsewhere, check with your local municipality.  

Don’t just hope for the best

  Chucking your empties, even if they’re thoroughly rinsed, into the blue bin simply doesn’t cut it.   “Aspirational recycling” refers to when “consumers aren’t sure if something’s recyclable or if it will get recycled because maybe it has some product in it, but they put it in anyway because they want to give it a chance,” says Michael Waas, global vice president of brand partnerships at TerraCycle.   When not separated, mixed-component packaging – even if made up of entirely recyclable matter – can’t be processed by most municipal recycling streams.   “The line will kick out [contaminated] products, and usually the products surrounding them, because they’re operating very quickly and with a huge volume,” says Waas.   Facilities are ill-equipped to sort through the tiny components (think multi-part pumps and caps) found in cosmetic vessels and their packages.   Coils and spiral bindings, such as the ones found in pump bottles, cannot be recycled by municipal recycling streams and belong in the trash.  

Understand the signs

  The Mobius loop – an international recycling symbol – does not guarantee a product will be recycled through your city’s stream. However, the numbers within the loop indicate the type of plastic used in the product.   “The good news is if you have a container that has a number five or one, that product is all made of a single resin,” says Kerr, and that means those products are easier to recycle.   Look out for number seven plastics – they’re often made up of multiple resins, making them more difficult to recycle.  

Not the answer

  On the surface, biodegradable plastics may seem like a miraculous solution to the waste crisis, but packaging made of polylactic acid (a common biodegradable plastic derived from corn) won’t decompose unless it’s processed at a high-efficiency composting facility.   “Biodegradable packaging doesn’t add a lot of value to the compost, and, as a result, composters don’t really want it,” says Waas.   “The only sustainable solution is designing single use [plastics] out of the equation.”  

Buy Greener

  Use your purchasing power to put the onus on brands to streamline the recycling process.   “Recycling is an economics challenge in that there is a technical recycling solution for absolutely every product and package,” says Waas. “The question is whether it makes economic sense for it to be recycled.”   Most non-recyclable waste is considered as such because the cost to collect it exceeds the price for which the recovered material is sold.   TerraCycle, the global recycling program behind Loop, has collection programs with brands like Caudalie, Weleda, Burt’s Bees and EOS, which are willing to absorb those costs.   Return your brand-specific empties either by mail (free of charge) or in-store, and they will be remoulded into new products. If you aren’t brand-loyal, companies like L’Occitane, The Detox Market andDeciem have also partnered with TerraCycle and accept any product packaging at select locations.  

REFS

Published on ellecanada.com