TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Watermelon Music in Davis hosting a free recycle and replace event

TerraCycle Include USA D'Addario
Yolo County musicians are invited to attend a free recycle and restring event at Watermelon Music in Davis on Saturday, from 10 a.m. to 6 p.m. Sponsored by D’Addario and international recycling company TerraCycle, musicians can bring any old instrument strings for recycling and get their electric or acoustic guitars restrung with D’Addario NYXL or Nickel Bronze Acoustic strings. Old strings collected during the event will be recycled through Playback, D’Addario’s free, national recycling program. In exchange for the restringing, Watermelon Music asks that patrons bring-in two cans of non-perishable food to benefit the local food bank. The collected metal strings will be converted into recycled alloys which are commonly utilized in the construction of guitar necks and the recycled nylon will be used in automotive applications, for instance. As an independently owned and operated local music store, Watermelon Music has worked to provide products and services to musicians in Northern California for over 23 years. The retailer has a diverse inventory of musical instruments and hosts complete departments for fretted instruments, brass/woodwinds, orchestra, drums/percussion, and print music, as well as a selection of keyboards, pro-audio and home-recording gear. Additionally, the “full-line” music shop offers instrument repairs, rentals and music lessons, free (or nearly-free) in-store workshops, concerts and clinics, and sponsors arts and music in local public schools. Playback is the world’s first instrument string recycling program, launched through a partnership between D’Addario and innovative recycling company, TerraCycle. The program is a part of D’Addario’s Players Circle loyalty program and allows registered users to recycle their used strings in exchange for extra Players Circle points. Musicians attending the recycle and restring events will receive a code at the event, redeemable for extra Players Circle points. Points can be used towards merchandise or donated to the D’Addario Foundation, the company’s non-profit organization supporting music education in underserved communities. “Instrument strings have been a huge waste for us in the past, and it’s great that D’Addario has teamed up with TerraCycle to provide a program for dealers that confronts this issue,” says store representative Erin Wall. “We are looking to minimize landfill usage by collecting used instrument strings, regardless of brand, for recycling.” D’Addario has been committed to the environment, working to reduce their company’s packaging waste and use the most environmentally responsible packaging available on the market. Their partnership with TerraCycle allows them to further reinforce their role as an environmental leader in the music industry. TerraCycle is a global leader in recycling typically non-recyclable waste, working with companies to implement recycling initiatives and finding solutions for materials otherwise destined for landfill.