TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Upcycling Waste through TerraCycle

capri-sun school TerraCycle Aveeno Mars Kraft Stonyfield Walmart home depot Target ziploc Colgate Frito Lay Include USA Kashi
That’s where TerraCycle comes into play. The goal of TerraCycle is to prevent snack and drink containers from ending up in landfills or being incinerated. TerraCycle helps band consumers together into groups — called “Brigades” — to return used packaging in bulk to TerraCycle. Returned goods are then cleaned out and transformed into new products including bags, coolers, clip boards, picture frames and kites. In addition, for every package returned the brigade earns money to put towards a charity of their choice or, if the team is from a school or non-profit organization, they can keep the money to further their mission.  It is a win-win program: people can reduce their waste while raising money for a good cause. As word spreads about TerraCycle more and more snack and beverage companies are joining the program, meaning even more packaging can be returned and re-purposed. Some major companies whose wrappers can be sent back to TerraCycle include: Stonyfield, Capri Sun, Frito Lay, Kraft, Mars Wrigley, Kashi, Aveeno, Colgate, and Ziploc. The recycled products that TerraCycle produces are then sold at major retailers, including Walmart, Target, Home Depot, and K-Mart. The end products are labeled as TerraCycle products, so consumers know they are supporting a good cause and creating demand for the program. According to the TerraCycle website, there are 11,597,783 people collecting trash with TerraCycle brigades, and over one billion units of waste have already been collected and re-purposed into 186 different products. If that doesn’t already sound good enough, these efforts also helped raise $1.2 Million for various schools, non profits, and charities across the country.