Many businesses are incorporating upcycling as a part of their efforts to have a more green/sustainable business model. Honest Tea and Clif Bar are two companies that utilize the services of TerraCycle in an effort to provide upcycling options for their consumers. TerraCycle offers a range of recycling and upcycling programs for companies and individual consumers to participate in. Honest Tea’s Honest Kids drink pouches are part of a program in which a consumer can send the pouches to Terra Cycle, where they will be cleaned, sanitized and used for other purposes, such as being sewn into backpacks. Clif Bar is part of a similar program, where the consumer can send their used granola bar wrappers (and other Clif Bar product containers) to TerraCycle for free to be repurposed into different products, like shoes or shower curtains. Both of these programs offer incentives for the consumers, which encourages them to continue participating.