Last month my fascination with how values and purpose can drive corporate culture, products and brand took me to Trenton, New Jersey to visit a company called Terracycle [www.terracycle.net ]. Terracycle, it turns out, is an incredible example of how staying true to your values and purpose can translate into a robust business. Terracycle has pioneered a business model that is not only helping solve our garbage crisis; it's also fueled their exponential growth over the last several years. Now with revenues of $20 million a year, they are rapidly creating a new asset class—garbage.