TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Trash Tycoon on Facebook makes fun-loving, eco-capitalists of us all

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As it says on the game's official Facebook page : In a distant, but not so unrealistic future, where people have abandoned your town because it has become covered with trash, you the player, have been left to clean up the mess; So grab this trash picker, invite your friends and start to clean up your trash-strewn town to become the Willy Wonka of the garbage business. Describing the game as the "Willy Wonka of the garbage business" might be going a bit far, because the game's style isn't imbued with anything mysterious or eccentric. But the company that sponsored the game, TerraCycle , is known for "upcycling " and making products out of weird things. Namely, these include used food wrappers from things like M&M's and Oreo cookies. In the Facebook game, players collect trash and occasionally find treasures, profit from fertilizer generated from their own worm farms, clean up ramshackle houses and will have the opportunity to do some in-game upcycling of their own. As the game says, "It's Eco-Capitalism!"