In 2001, enterprising 19-year-old Princeton student Tom Szaky started TerraCycle <http://www.terracycle.net/>  to turn out containers of organic fertilizer produced by worms for an entry in the school's business plan competition. He used old soda bottles to sell the fertilizer, and cleared $1 million in 2006. Over the next few years, Szaky expanded the company to produce goods made from upcycled, non-recyclable materials: totes made from plastic shopping bags, kites made from cookie packages, and laptop cases made from drink pouches (among others). You can even send TerraCycle your own trash and they'll turn it into part of their product line.