Two of the reasons for the superior taste in their cereal is they use all natural ingredients as well as packaging every cereal in a “freshness saver” bag. There are no artificial preservatives, colors or flavors and no hydrogenated oils or high fructose corn syrup. With their clever “freshness saver” bags the cereal’s quality is kept intact and there is no need for a box. This less packaging saves natural resources. Here are some stats from their packaging: