Gamification.org defines gamification as "the concept of applying game-design thinking to non-game applications to make them more fun and engaging." In gamification study, regularly used game design techniques and mechanics are defined and introduced into atypical game scenarios. An example is the game Trash Tycoon where the player has been left behind in a city abandoned because of its extreme garbage problem. The player takes time to build a trash collecting empire that incorporates recycling and organic trash collection solutions often seen in real-life situations. The game employs the popular game mechanic of community collaboration as it is played on Facebook.