Then there was keynoter Tom Szaky, founder of TerraCycle <http://www.terracycle.net/> , whose out-of-the-bottle thinking created a new business and a way to recycle a multitude of products previously designated for the waste stream. After devising an ingenious method for farming worm poop (yes, I said worm poop) and converting it to fertilizer, TerraCycle then came up with the idea of recycling old Coke and Pepsi bottles--as is, without breaking them down first--to distribute the product, turning two types of garbage into a resaleable and useful product simultaneously and cheaply. (The only first-run part of the product is the label.)